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AYBL
AYBL
AYBL
AYBL
Discover how AYBL is expanding across Europe with Mollie’s effortless online and in-person payment solutions.
Discover how AYBL is expanding across Europe with Mollie’s effortless online and in-person payment solutions.
Ecommerce
Ecommerce
Ecommerce
+100%
+100%
+100%
Growth continues for AYBL in Europe
3x
3x
3x
Event oversubscribed
"Mollie is an integral part of our EU expansion going into 2025"
Amad Durrani, Head of Ecommerce at AYBL
About AYBL
Since launching in the UK in 2018, AYBL has quickly become one of most iconic global activewear brands, with fans from fitness influencers to everyday folk. Passionate, innovative, and forward-thinking, they’re on a mission to create an inclusive fitness environment where everyone can thrive. This powers their growth, helping them to stand out in a crowded sportswear market.
About AYBL
Since launching in the UK in 2018, AYBL has quickly become one of most iconic global activewear brands, with fans from fitness influencers to everyday folk. Passionate, innovative, and forward-thinking, they’re on a mission to create an inclusive fitness environment where everyone can thrive. This powers their growth, helping them to stand out in a crowded sportswear market.
About AYBL
Since launching in the UK in 2018, AYBL has quickly become one of most iconic global activewear brands, with fans from fitness influencers to everyday folk. Passionate, innovative, and forward-thinking, they’re on a mission to create an inclusive fitness environment where everyone can thrive. This powers their growth, helping them to stand out in a crowded sportswear market.
About AYBL
Since launching in the UK in 2018, AYBL has quickly become one of most iconic global activewear brands, with fans from fitness influencers to everyday folk. Passionate, innovative, and forward-thinking, they’re on a mission to create an inclusive fitness environment where everyone can thrive. This powers their growth, helping them to stand out in a crowded sportswear market.
The challenge
AYBL continues to expand its reach into Europe, with Mollie as an online payments partner that can scale alongside their ambitions. From the early stages of their partnership, Mollie has provided AYBL with the tools to support seamless growth, like handling iDeal payments in the Netherlands. To Amad Durrani, Head of Ecommerce at AYBL, "Mollie is an integral part of our EU expansion going into 2025."
Approaching summer 2024, the AYBL team noticed that their app was trending in NL, and decided to test their popularity and gain attention in this new market by hosting a pop-up summer event in Amsterdam. AYBL needed an in-person payments partner that could help them run this EU promotion in just 2 weeks, and turned to Mollie as their continued partner for growth.
The challenge
AYBL continues to expand its reach into Europe, with Mollie as an online payments partner that can scale alongside their ambitions. From the early stages of their partnership, Mollie has provided AYBL with the tools to support seamless growth, like handling iDeal payments in the Netherlands. To Amad Durrani, Head of Ecommerce at AYBL, "Mollie is an integral part of our EU expansion going into 2025."
Approaching summer 2024, the AYBL team noticed that their app was trending in NL, and decided to test their popularity and gain attention in this new market by hosting a pop-up summer event in Amsterdam. AYBL needed an in-person payments partner that could help them run this EU promotion in just 2 weeks, and turned to Mollie as their continued partner for growth.
The challenge
AYBL continues to expand its reach into Europe, with Mollie as an online payments partner that can scale alongside their ambitions. From the early stages of their partnership, Mollie has provided AYBL with the tools to support seamless growth, like handling iDeal payments in the Netherlands. To Amad Durrani, Head of Ecommerce at AYBL, "Mollie is an integral part of our EU expansion going into 2025."
Approaching summer 2024, the AYBL team noticed that their app was trending in NL, and decided to test their popularity and gain attention in this new market by hosting a pop-up summer event in Amsterdam. AYBL needed an in-person payments partner that could help them run this EU promotion in just 2 weeks, and turned to Mollie as their continued partner for growth.
The challenge
AYBL continues to expand its reach into Europe, with Mollie as an online payments partner that can scale alongside their ambitions. From the early stages of their partnership, Mollie has provided AYBL with the tools to support seamless growth, like handling iDeal payments in the Netherlands. To Amad Durrani, Head of Ecommerce at AYBL, "Mollie is an integral part of our EU expansion going into 2025."
Approaching summer 2024, the AYBL team noticed that their app was trending in NL, and decided to test their popularity and gain attention in this new market by hosting a pop-up summer event in Amsterdam. AYBL needed an in-person payments partner that could help them run this EU promotion in just 2 weeks, and turned to Mollie as their continued partner for growth.
The solution
Mollie immediately mobilised a team of POS experts to make it happen. Understanding that time was of the essence, Mollie quickly found a solution that meant AYBL could use Mollie payment terminals with AYBL’s Shopify POS system.
How the Mollie Terminal helped AYBL:
Plug and play, no set-up required: AYBL started accepting payments in minutes with our out-the-box solution.
Connect every payment: AYBL could unify both their online and offline to simplify reconciliation and reporting – managing everything from their Mollie Dashboard.
Exceptional customer support: AYBL have a dedicated account manager and customer support team to contact for help.
The solution
Mollie immediately mobilised a team of POS experts to make it happen. Understanding that time was of the essence, Mollie quickly found a solution that meant AYBL could use Mollie payment terminals with AYBL’s Shopify POS system.
How the Mollie Terminal helped AYBL:
Plug and play, no set-up required: AYBL started accepting payments in minutes with our out-the-box solution.
Connect every payment: AYBL could unify both their online and offline to simplify reconciliation and reporting – managing everything from their Mollie Dashboard.
Exceptional customer support: AYBL have a dedicated account manager and customer support team to contact for help.
The solution
Mollie immediately mobilised a team of POS experts to make it happen. Understanding that time was of the essence, Mollie quickly found a solution that meant AYBL could use Mollie payment terminals with AYBL’s Shopify POS system.
How the Mollie Terminal helped AYBL:
Plug and play, no set-up required: AYBL started accepting payments in minutes with our out-the-box solution.
Connect every payment: AYBL could unify both their online and offline to simplify reconciliation and reporting – managing everything from their Mollie Dashboard.
Exceptional customer support: AYBL have a dedicated account manager and customer support team to contact for help.
The solution
Mollie immediately mobilised a team of POS experts to make it happen. Understanding that time was of the essence, Mollie quickly found a solution that meant AYBL could use Mollie payment terminals with AYBL’s Shopify POS system.
How the Mollie Terminal helped AYBL:
Plug and play, no set-up required: AYBL started accepting payments in minutes with our out-the-box solution.
Connect every payment: AYBL could unify both their online and offline to simplify reconciliation and reporting – managing everything from their Mollie Dashboard.
Exceptional customer support: AYBL have a dedicated account manager and customer support team to contact for help.
The results
AYBL bolstered their +100% growth in Europe, with the pop-up event in Amsterdam a resounding success. Thanks to AYBL’s popularity and Mollie’s swift customer support and robust solution, the event was 3x oversubscribed with sales well over target.
And it's always good to hear positive feedback; “The team at Mollie were amazing from start to finish, and always on hand to help" says Kerry Morgan, AYBL’s Assistant Brand & Events Manager. "They came in for face-to-face training and offered direct support throughout the event.”
The results
AYBL bolstered their +100% growth in Europe, with the pop-up event in Amsterdam a resounding success. Thanks to AYBL’s popularity and Mollie’s swift customer support and robust solution, the event was 3x oversubscribed with sales well over target.
And it's always good to hear positive feedback; “The team at Mollie were amazing from start to finish, and always on hand to help" says Kerry Morgan, AYBL’s Assistant Brand & Events Manager. "They came in for face-to-face training and offered direct support throughout the event.”
The results
AYBL bolstered their +100% growth in Europe, with the pop-up event in Amsterdam a resounding success. Thanks to AYBL’s popularity and Mollie’s swift customer support and robust solution, the event was 3x oversubscribed with sales well over target.
And it's always good to hear positive feedback; “The team at Mollie were amazing from start to finish, and always on hand to help" says Kerry Morgan, AYBL’s Assistant Brand & Events Manager. "They came in for face-to-face training and offered direct support throughout the event.”
The results
AYBL bolstered their +100% growth in Europe, with the pop-up event in Amsterdam a resounding success. Thanks to AYBL’s popularity and Mollie’s swift customer support and robust solution, the event was 3x oversubscribed with sales well over target.
And it's always good to hear positive feedback; “The team at Mollie were amazing from start to finish, and always on hand to help" says Kerry Morgan, AYBL’s Assistant Brand & Events Manager. "They came in for face-to-face training and offered direct support throughout the event.”
"Mollie provided us with card readers that were able to work in the EU. This allowed us to easily take payments, offering seamless transactions that delighted our new Dutch customers."
Kerry Morgan, Assistant Brand & Events Manager at AYBL
As AYBL continues to expand their reach across Europe into 2025, we’re thrilled to be a trusted payment partner by their side, supporting their success every step of the way.
Find out more about in-person payments with Mollie.
As AYBL continues to expand their reach across Europe into 2025, we’re thrilled to be a trusted payment partner by their side, supporting their success every step of the way.
Find out more about in-person payments with Mollie.
As AYBL continues to expand their reach across Europe into 2025, we’re thrilled to be a trusted payment partner by their side, supporting their success every step of the way.
Find out more about in-person payments with Mollie.
As AYBL continues to expand their reach across Europe into 2025, we’re thrilled to be a trusted payment partner by their side, supporting their success every step of the way.
Find out more about in-person payments with Mollie.
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Connect every payment. Upgrade every part of your business.
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Simplify payments and money management
Drive revenue, reduce costs, and manage funds with Mollie.
Simplify payments and money management
Drive revenue, reduce costs, and manage funds with Mollie.
Simplify payments and money management
Whether you want to grow internationally or focus on a specific market, everything is possible. Mollie supports all known payment methods, so you can grow your business regardless of location.