DRYKORN

Metropolitan, accessible, and progressive. This is the best way to describe the international brand DRYKORN. Founded in 1996, DRYKORN has become a globally recognised brand in just a few seasons. We chatted with Simon Burger, Deputy Head of E-Commerce at DRYKORN, to get an insight into the world of DRYKORN.

After 16 years: Entry into the Online World

DRYKORN works closely with numerous trading partners and focused entirely on that for the first 16 years. It wasn't until 2012 that they entered the online world with their own online shop. It was clear that the online shop was not only meant to increase revenue but also, and above all, to enhance branding. "The own online shop is, of course, more than just a shop; it is also a digital storefront for the brand," explains Simon Burger. The focus is not only on conversion optimisation but also, and especially, on presenting the brand.

Entry into New Markets – But Gradually

DRYKORN's most important markets are in the DACH and BENELUX regions. However, this does not mean that the brand solely focuses on them. Gradually, targeted additional language shops will be integrated into the online shop, allowing countries like Denmark and France to be reached in the future. "Before the final entry into new markets, topics such as currency, languages, and payment methods must be considered to offer customers the greatest possible convenience," says Simon.

Mollie and DRYKORN – at the Right Time and Place

DRYKORN was on the lookout for a new and optimised setup for the online shop for a long time. Since 2019, the team has been observing and evaluating the market to determine the right solution for their brand. "Ultimately, the decision was made to switch from Magento 1 to Shopware 6 and, in the process, switch to Mollie on the PSP side," explains Simon. Alongside the easy integration, the initial contact and support were convincing, with Simon Burger noting the consistent support provided. "The backend and the variety of payment methods also convinced us," says Simon.

For More Reliability and Security

Customers are at the centre of DRYKORN's business. It's important to the international brand that the checkout and payment process work seamlessly. "In addition to functionality, we place great emphasis on clarity, ease of use, diverse payment methods, and a clean, distraction-free checkout," says Simon Burger.

The Best Checkout with Mollie

Present your customers with the identity and values of your company. Our personalised checkout for online shops transforms a simple standard payment form into a professional brand experience that builds trust and improves conversions. You don't need coding knowledge for all of this. Mollie supports you in integrating the checkout into your online shop, allowing you to provide your customers with a personalised and professional payment experience.