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Maisons du Monde
Maisons du Monde
Maisons du Monde
Maisons du Monde
Discover how Maisons du Monde, with the expertise of Mollie, transformed its customer experience by optimizing local payments in Belgium and the Netherlands.
Discover how Maisons du Monde, with the expertise of Mollie, transformed its customer experience by optimizing local payments in Belgium and the Netherlands.
Ecommerce
Ecommerce
Ecommerce
"The choice of Mollie was due to their in-depth knowledge of local specifics and their responsiveness was a major asset for rapid deployment"
Jérôme Connac - Payment Product Manager at Maisons du Monde
Maisons du Monde, a leading French brand in the European interior design and home decor market, inspires consumers both online and in stores. With nearly 350 retail locations in ten countries and a strong e-commerce platform, the company combines design, affordability, and adaptation to local preferences to attract an ever-growing audience. Aware of the unique characteristics of each market, the company has always sought to meet local expectations to provide an optimized customer experience. This naturally includes payment methods, which vary significantly from one country to another.
Faced with this challenge, Maisons du Monde recently decided to optimize its payment strategy by partnering with Mollie and Primer for the Belgian and Dutch markets, where local payment methods like Bancontact and iDeal are essential.
“In Belgium, Bancontact is indispensable, while in the Netherlands, iDeal is the dominant method,” explains Jérôme Connac, Payment Product Manager at Maisons du Monde. These payment methods are deeply rooted in local consumer habits. Not offering them risks not only leading to cart abandonment but also negatively impacting conversion rates and customer satisfaction. This pressing need was exacerbated when their previous provider announced it would stop supporting Bancontact, iDeal, and Sofort (now klarna).
To address this challenge, Maisons du Monde decided to rely on Primer, a payment orchestration platform. This tool enables the seamless connection of multiple payment service providers (PSPs) without technical complexity. Jérôme Connac emphasizes, “Primer offers us remarkable flexibility and ensures service continuity in case of any failure. If one provider encounters an issue, another automatically takes over, guaranteeing payment flow.”
Maisons du Monde, a leading French brand in the European interior design and home decor market, inspires consumers both online and in stores. With nearly 350 retail locations in ten countries and a strong e-commerce platform, the company combines design, affordability, and adaptation to local preferences to attract an ever-growing audience. Aware of the unique characteristics of each market, the company has always sought to meet local expectations to provide an optimized customer experience. This naturally includes payment methods, which vary significantly from one country to another.
Faced with this challenge, Maisons du Monde recently decided to optimize its payment strategy by partnering with Mollie and Primer for the Belgian and Dutch markets, where local payment methods like Bancontact and iDeal are essential.
“In Belgium, Bancontact is indispensable, while in the Netherlands, iDeal is the dominant method,” explains Jérôme Connac, Payment Product Manager at Maisons du Monde. These payment methods are deeply rooted in local consumer habits. Not offering them risks not only leading to cart abandonment but also negatively impacting conversion rates and customer satisfaction. This pressing need was exacerbated when their previous provider announced it would stop supporting Bancontact, iDeal, and Sofort (now klarna).
To address this challenge, Maisons du Monde decided to rely on Primer, a payment orchestration platform. This tool enables the seamless connection of multiple payment service providers (PSPs) without technical complexity. Jérôme Connac emphasizes, “Primer offers us remarkable flexibility and ensures service continuity in case of any failure. If one provider encounters an issue, another automatically takes over, guaranteeing payment flow.”
Maisons du Monde, a leading French brand in the European interior design and home decor market, inspires consumers both online and in stores. With nearly 350 retail locations in ten countries and a strong e-commerce platform, the company combines design, affordability, and adaptation to local preferences to attract an ever-growing audience. Aware of the unique characteristics of each market, the company has always sought to meet local expectations to provide an optimized customer experience. This naturally includes payment methods, which vary significantly from one country to another.
Faced with this challenge, Maisons du Monde recently decided to optimize its payment strategy by partnering with Mollie and Primer for the Belgian and Dutch markets, where local payment methods like Bancontact and iDeal are essential.
“In Belgium, Bancontact is indispensable, while in the Netherlands, iDeal is the dominant method,” explains Jérôme Connac, Payment Product Manager at Maisons du Monde. These payment methods are deeply rooted in local consumer habits. Not offering them risks not only leading to cart abandonment but also negatively impacting conversion rates and customer satisfaction. This pressing need was exacerbated when their previous provider announced it would stop supporting Bancontact, iDeal, and Sofort (now klarna).
To address this challenge, Maisons du Monde decided to rely on Primer, a payment orchestration platform. This tool enables the seamless connection of multiple payment service providers (PSPs) without technical complexity. Jérôme Connac emphasizes, “Primer offers us remarkable flexibility and ensures service continuity in case of any failure. If one provider encounters an issue, another automatically takes over, guaranteeing payment flow.”
Maisons du Monde, a leading French brand in the European interior design and home decor market, inspires consumers both online and in stores. With nearly 350 retail locations in ten countries and a strong e-commerce platform, the company combines design, affordability, and adaptation to local preferences to attract an ever-growing audience. Aware of the unique characteristics of each market, the company has always sought to meet local expectations to provide an optimized customer experience. This naturally includes payment methods, which vary significantly from one country to another.
Faced with this challenge, Maisons du Monde recently decided to optimize its payment strategy by partnering with Mollie and Primer for the Belgian and Dutch markets, where local payment methods like Bancontact and iDeal are essential.
“In Belgium, Bancontact is indispensable, while in the Netherlands, iDeal is the dominant method,” explains Jérôme Connac, Payment Product Manager at Maisons du Monde. These payment methods are deeply rooted in local consumer habits. Not offering them risks not only leading to cart abandonment but also negatively impacting conversion rates and customer satisfaction. This pressing need was exacerbated when their previous provider announced it would stop supporting Bancontact, iDeal, and Sofort (now klarna).
To address this challenge, Maisons du Monde decided to rely on Primer, a payment orchestration platform. This tool enables the seamless connection of multiple payment service providers (PSPs) without technical complexity. Jérôme Connac emphasizes, “Primer offers us remarkable flexibility and ensures service continuity in case of any failure. If one provider encounters an issue, another automatically takes over, guaranteeing payment flow.”
Mollie's Expertise in Supporting Local Markets
To complement this new strategy, Maisons du Monde selected Mollie as one of its main payment service providers. This choice was driven by Mollie's expertise in Northern European markets, particularly in Belgium and the Netherlands, where Mollie has a strong presence. Mollie was already integrated with Primer for local payment methods like Bancontact and iDeal, which significantly simplified the process.
“The choice of Mollie was due to their in-depth knowledge of local specifics. Their integration with Primer also simplified the process, and their responsiveness was a major asset for rapid deployment,” explains Jérôme Connac, Payment Product Manager at Maisons du Monde.
This collaboration with Mollie enabled the quick adoption of local payment methods. For example, in Belgium, the use of Bancontact increased significantly, rising from approximately 25% before Mollie's integration to 58% today. “This growth clearly shows the importance of offering consumers their preferred solutions,” Jérôme adds.
Maisons du Monde also observed widespread adoption of Bancontact QR code payments in Belgium. While this payment method was highly anticipated by Belgian users, its adoption volume still exceeded all expectations. Today, among Bancontact users, 89% choose QR code payments, while 11% continue to use bank cards. This shift has improved the customer experience and increased the click-through rate by 3.3 points—a significant result for the purchase journey.
Mollie's Expertise in Supporting Local Markets
To complement this new strategy, Maisons du Monde selected Mollie as one of its main payment service providers. This choice was driven by Mollie's expertise in Northern European markets, particularly in Belgium and the Netherlands, where Mollie has a strong presence. Mollie was already integrated with Primer for local payment methods like Bancontact and iDeal, which significantly simplified the process.
“The choice of Mollie was due to their in-depth knowledge of local specifics. Their integration with Primer also simplified the process, and their responsiveness was a major asset for rapid deployment,” explains Jérôme Connac, Payment Product Manager at Maisons du Monde.
This collaboration with Mollie enabled the quick adoption of local payment methods. For example, in Belgium, the use of Bancontact increased significantly, rising from approximately 25% before Mollie's integration to 58% today. “This growth clearly shows the importance of offering consumers their preferred solutions,” Jérôme adds.
Maisons du Monde also observed widespread adoption of Bancontact QR code payments in Belgium. While this payment method was highly anticipated by Belgian users, its adoption volume still exceeded all expectations. Today, among Bancontact users, 89% choose QR code payments, while 11% continue to use bank cards. This shift has improved the customer experience and increased the click-through rate by 3.3 points—a significant result for the purchase journey.
Mollie's Expertise in Supporting Local Markets
To complement this new strategy, Maisons du Monde selected Mollie as one of its main payment service providers. This choice was driven by Mollie's expertise in Northern European markets, particularly in Belgium and the Netherlands, where Mollie has a strong presence. Mollie was already integrated with Primer for local payment methods like Bancontact and iDeal, which significantly simplified the process.
“The choice of Mollie was due to their in-depth knowledge of local specifics. Their integration with Primer also simplified the process, and their responsiveness was a major asset for rapid deployment,” explains Jérôme Connac, Payment Product Manager at Maisons du Monde.
This collaboration with Mollie enabled the quick adoption of local payment methods. For example, in Belgium, the use of Bancontact increased significantly, rising from approximately 25% before Mollie's integration to 58% today. “This growth clearly shows the importance of offering consumers their preferred solutions,” Jérôme adds.
Maisons du Monde also observed widespread adoption of Bancontact QR code payments in Belgium. While this payment method was highly anticipated by Belgian users, its adoption volume still exceeded all expectations. Today, among Bancontact users, 89% choose QR code payments, while 11% continue to use bank cards. This shift has improved the customer experience and increased the click-through rate by 3.3 points—a significant result for the purchase journey.
Mollie's Expertise in Supporting Local Markets
To complement this new strategy, Maisons du Monde selected Mollie as one of its main payment service providers. This choice was driven by Mollie's expertise in Northern European markets, particularly in Belgium and the Netherlands, where Mollie has a strong presence. Mollie was already integrated with Primer for local payment methods like Bancontact and iDeal, which significantly simplified the process.
“The choice of Mollie was due to their in-depth knowledge of local specifics. Their integration with Primer also simplified the process, and their responsiveness was a major asset for rapid deployment,” explains Jérôme Connac, Payment Product Manager at Maisons du Monde.
This collaboration with Mollie enabled the quick adoption of local payment methods. For example, in Belgium, the use of Bancontact increased significantly, rising from approximately 25% before Mollie's integration to 58% today. “This growth clearly shows the importance of offering consumers their preferred solutions,” Jérôme adds.
Maisons du Monde also observed widespread adoption of Bancontact QR code payments in Belgium. While this payment method was highly anticipated by Belgian users, its adoption volume still exceeded all expectations. Today, among Bancontact users, 89% choose QR code payments, while 11% continue to use bank cards. This shift has improved the customer experience and increased the click-through rate by 3.3 points—a significant result for the purchase journey.
Why this success, and how can this feature benefit other merchants?
The Bancontact QR code payment allows customers to complete purchases by scanning a code with their smartphone via their banking app, making the process faster, simpler, and more secure. This method, deeply embedded in Belgian consumer habits, facilitates transactions without manually entering card details. It is particularly advantageous for mobile payments and significantly reduces cart abandonment by offering a seamless and rapid experience.
For French merchants looking to expand into Belgium, offering Bancontact QR code payments can become an essential lever for capturing and retaining local customers while optimizing conversion rates.
As an expert in the Belgian market, Mollie provides native integration with Bancontact, simplifying QR code activation for merchants without technical complications. Moreover, Mollie offers personalized support, helping merchants maximize transaction efficiency and adapt quickly to local preferences.
In addition to enhancing the user experience, this shift to local payment methods also enabled Maisons du Monde to achieve cost savings. “In Belgium, switching to Bancontact halved our transaction costs. It is a much more economical payment method than credit cards,” says Jérôme Connac. This cost reduction is a crucial aspect of Maisons du Monde's strategy, which consistently seeks to optimize operations while ensuring customer satisfaction.
Why this success, and how can this feature benefit other merchants?
The Bancontact QR code payment allows customers to complete purchases by scanning a code with their smartphone via their banking app, making the process faster, simpler, and more secure. This method, deeply embedded in Belgian consumer habits, facilitates transactions without manually entering card details. It is particularly advantageous for mobile payments and significantly reduces cart abandonment by offering a seamless and rapid experience.
For French merchants looking to expand into Belgium, offering Bancontact QR code payments can become an essential lever for capturing and retaining local customers while optimizing conversion rates.
As an expert in the Belgian market, Mollie provides native integration with Bancontact, simplifying QR code activation for merchants without technical complications. Moreover, Mollie offers personalized support, helping merchants maximize transaction efficiency and adapt quickly to local preferences.
In addition to enhancing the user experience, this shift to local payment methods also enabled Maisons du Monde to achieve cost savings. “In Belgium, switching to Bancontact halved our transaction costs. It is a much more economical payment method than credit cards,” says Jérôme Connac. This cost reduction is a crucial aspect of Maisons du Monde's strategy, which consistently seeks to optimize operations while ensuring customer satisfaction.
Why this success, and how can this feature benefit other merchants?
The Bancontact QR code payment allows customers to complete purchases by scanning a code with their smartphone via their banking app, making the process faster, simpler, and more secure. This method, deeply embedded in Belgian consumer habits, facilitates transactions without manually entering card details. It is particularly advantageous for mobile payments and significantly reduces cart abandonment by offering a seamless and rapid experience.
For French merchants looking to expand into Belgium, offering Bancontact QR code payments can become an essential lever for capturing and retaining local customers while optimizing conversion rates.
As an expert in the Belgian market, Mollie provides native integration with Bancontact, simplifying QR code activation for merchants without technical complications. Moreover, Mollie offers personalized support, helping merchants maximize transaction efficiency and adapt quickly to local preferences.
In addition to enhancing the user experience, this shift to local payment methods also enabled Maisons du Monde to achieve cost savings. “In Belgium, switching to Bancontact halved our transaction costs. It is a much more economical payment method than credit cards,” says Jérôme Connac. This cost reduction is a crucial aspect of Maisons du Monde's strategy, which consistently seeks to optimize operations while ensuring customer satisfaction.
Why this success, and how can this feature benefit other merchants?
The Bancontact QR code payment allows customers to complete purchases by scanning a code with their smartphone via their banking app, making the process faster, simpler, and more secure. This method, deeply embedded in Belgian consumer habits, facilitates transactions without manually entering card details. It is particularly advantageous for mobile payments and significantly reduces cart abandonment by offering a seamless and rapid experience.
For French merchants looking to expand into Belgium, offering Bancontact QR code payments can become an essential lever for capturing and retaining local customers while optimizing conversion rates.
As an expert in the Belgian market, Mollie provides native integration with Bancontact, simplifying QR code activation for merchants without technical complications. Moreover, Mollie offers personalized support, helping merchants maximize transaction efficiency and adapt quickly to local preferences.
In addition to enhancing the user experience, this shift to local payment methods also enabled Maisons du Monde to achieve cost savings. “In Belgium, switching to Bancontact halved our transaction costs. It is a much more economical payment method than credit cards,” says Jérôme Connac. This cost reduction is a crucial aspect of Maisons du Monde's strategy, which consistently seeks to optimize operations while ensuring customer satisfaction.
Working with Agile Partners: The Key to Success
The success of this transformation relies not only on technology but also on the quality of strategic partnerships. The agility and flexibility of Mollie played a crucial role in this transformation. Maisons du Monde was thus able to focus on what matters most: providing an optimized payment experience to its customers while keeping costs under control.
“What truly made the difference was the agility of our partners. Mollie was incredibly responsive throughout the process, supporting us at every step. Despite tight deadlines, we successfully launched the new solutions on time,” says Jérôme Connac, Payment Product Manager at Maisons du Monde.
But this transformation doesn't stop there. Maisons du Monde has outlined an ambitious roadmap for the coming months, including the integration of new payment methods such as Klarna, American Express, and digital wallets like Apple Pay. “We continue to innovate to meet our customers' expectations and offer even greater flexibility in their payments,” Jérôme Connac explains.
Thanks to this strategy, Maisons du Monde positions itself not only as a leader in Europe but also as an agile company capable of evolving with its customers' expectations. The integration of Mollie and Primer is just the beginning of a broader transformation aimed at meeting the needs of each market while optimizing operational performance.
Working with Agile Partners: The Key to Success
The success of this transformation relies not only on technology but also on the quality of strategic partnerships. The agility and flexibility of Mollie played a crucial role in this transformation. Maisons du Monde was thus able to focus on what matters most: providing an optimized payment experience to its customers while keeping costs under control.
“What truly made the difference was the agility of our partners. Mollie was incredibly responsive throughout the process, supporting us at every step. Despite tight deadlines, we successfully launched the new solutions on time,” says Jérôme Connac, Payment Product Manager at Maisons du Monde.
But this transformation doesn't stop there. Maisons du Monde has outlined an ambitious roadmap for the coming months, including the integration of new payment methods such as Klarna, American Express, and digital wallets like Apple Pay. “We continue to innovate to meet our customers' expectations and offer even greater flexibility in their payments,” Jérôme Connac explains.
Thanks to this strategy, Maisons du Monde positions itself not only as a leader in Europe but also as an agile company capable of evolving with its customers' expectations. The integration of Mollie and Primer is just the beginning of a broader transformation aimed at meeting the needs of each market while optimizing operational performance.
Working with Agile Partners: The Key to Success
The success of this transformation relies not only on technology but also on the quality of strategic partnerships. The agility and flexibility of Mollie played a crucial role in this transformation. Maisons du Monde was thus able to focus on what matters most: providing an optimized payment experience to its customers while keeping costs under control.
“What truly made the difference was the agility of our partners. Mollie was incredibly responsive throughout the process, supporting us at every step. Despite tight deadlines, we successfully launched the new solutions on time,” says Jérôme Connac, Payment Product Manager at Maisons du Monde.
But this transformation doesn't stop there. Maisons du Monde has outlined an ambitious roadmap for the coming months, including the integration of new payment methods such as Klarna, American Express, and digital wallets like Apple Pay. “We continue to innovate to meet our customers' expectations and offer even greater flexibility in their payments,” Jérôme Connac explains.
Thanks to this strategy, Maisons du Monde positions itself not only as a leader in Europe but also as an agile company capable of evolving with its customers' expectations. The integration of Mollie and Primer is just the beginning of a broader transformation aimed at meeting the needs of each market while optimizing operational performance.
Working with Agile Partners: The Key to Success
The success of this transformation relies not only on technology but also on the quality of strategic partnerships. The agility and flexibility of Mollie played a crucial role in this transformation. Maisons du Monde was thus able to focus on what matters most: providing an optimized payment experience to its customers while keeping costs under control.
“What truly made the difference was the agility of our partners. Mollie was incredibly responsive throughout the process, supporting us at every step. Despite tight deadlines, we successfully launched the new solutions on time,” says Jérôme Connac, Payment Product Manager at Maisons du Monde.
But this transformation doesn't stop there. Maisons du Monde has outlined an ambitious roadmap for the coming months, including the integration of new payment methods such as Klarna, American Express, and digital wallets like Apple Pay. “We continue to innovate to meet our customers' expectations and offer even greater flexibility in their payments,” Jérôme Connac explains.
Thanks to this strategy, Maisons du Monde positions itself not only as a leader in Europe but also as an agile company capable of evolving with its customers' expectations. The integration of Mollie and Primer is just the beginning of a broader transformation aimed at meeting the needs of each market while optimizing operational performance.
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