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Tap to Pay on iPhone
Accept contactless payments right on your iPhone with the Mollie app
Accept payments
Embedded payments
Grow your business
Technical resources
About Mollie
Tap to Pay on iPhone
Accept contactless payments right on your iPhone with the Mollie app
Accept payments
Embedded payments
Grow your business
Technical resources
About Mollie
Markta and Mollie – A Success Story from Vienna
Markta and Mollie – A Success Story from Vienna
Markta and Mollie – A Success Story from Vienna
Markta and Mollie – A Success Story from Vienna
Discover how Mollie optimized the payment process for the sustainable food market markta, enhancing customer experience and driving operational efficiency.
Discover how Mollie optimized the payment process for the sustainable food market markta, enhancing customer experience and driving operational efficiency.
“We noticed that many people value sustainability, but shopping sustainably shouldn't be complicated. Mollie helped markta create a smooth payment process.”
Theresa Imre, Founder @markta
markta has made it its mission to make sustainable food from small and family-run businesses accessible to a wide customer base. What once operated as a digital farmers’ marketplace is now the go-to spot for sustainable food in the heart of Vienna. To ensure an efficient and secure payment process for its customers, markta relies on the payment service provider Mollie. We spoke with Theresa Imre, founder and CEO of markta, to learn how the supermarket was able to optimize its payment processing through its collaboration with Mollie.
markta has made it its mission to make sustainable food from small and family-run businesses accessible to a wide customer base. What once operated as a digital farmers’ marketplace is now the go-to spot for sustainable food in the heart of Vienna. To ensure an efficient and secure payment process for its customers, markta relies on the payment service provider Mollie. We spoke with Theresa Imre, founder and CEO of markta, to learn how the supermarket was able to optimize its payment processing through its collaboration with Mollie.
markta has made it its mission to make sustainable food from small and family-run businesses accessible to a wide customer base. What once operated as a digital farmers’ marketplace is now the go-to spot for sustainable food in the heart of Vienna. To ensure an efficient and secure payment process for its customers, markta relies on the payment service provider Mollie. We spoke with Theresa Imre, founder and CEO of markta, to learn how the supermarket was able to optimize its payment processing through its collaboration with Mollie.
From a Food blog to a successful business
What began as a food blog evolved into a movement for sustainable food. Theresa Imre saw that small farmers often struggled to sell their products beyond big retail chains, leading to the creation of markta — a digital farmers’ market that directly connects producers to consumers.
The journey hasn’t been easy. The first wave of growth required a complete revamp of their logistics, and the pandemic tested the young company’s limits. Instead of backing down, markta adapted, setting up its own logistics center and quickly increasing orders.This story highlights how necessity can drive innovation.
Markta has grown from a crowdfunded idea into a popular source for regional food, constantly paving new paths. At its core are three guiding principles: transparency, sustainability, and supporting small producers. What started as a challenge has become an opportunity, and markta continues to evolve, aiming to make a lasting impact on the food industry.
From a Food blog to a successful business
What began as a food blog evolved into a movement for sustainable food. Theresa Imre saw that small farmers often struggled to sell their products beyond big retail chains, leading to the creation of markta — a digital farmers’ market that directly connects producers to consumers.
The journey hasn’t been easy. The first wave of growth required a complete revamp of their logistics, and the pandemic tested the young company’s limits. Instead of backing down, markta adapted, setting up its own logistics center and quickly increasing orders.This story highlights how necessity can drive innovation.
Markta has grown from a crowdfunded idea into a popular source for regional food, constantly paving new paths. At its core are three guiding principles: transparency, sustainability, and supporting small producers. What started as a challenge has become an opportunity, and markta continues to evolve, aiming to make a lasting impact on the food industry.
From a Food blog to a successful business
What began as a food blog evolved into a movement for sustainable food. Theresa Imre saw that small farmers often struggled to sell their products beyond big retail chains, leading to the creation of markta — a digital farmers’ market that directly connects producers to consumers.
The journey hasn’t been easy. The first wave of growth required a complete revamp of their logistics, and the pandemic tested the young company’s limits. Instead of backing down, markta adapted, setting up its own logistics center and quickly increasing orders.This story highlights how necessity can drive innovation.
Markta has grown from a crowdfunded idea into a popular source for regional food, constantly paving new paths. At its core are three guiding principles: transparency, sustainability, and supporting small producers. What started as a challenge has become an opportunity, and markta continues to evolve, aiming to make a lasting impact on the food industry.
A sustainable shop for regional food
“For markta, it's very important that we offer an alternative to industrially produced products found in supermarkets. We focus on handmade items, social working conditions, and how ecologically a product is made. Transparency and regional quality are at the forefront,” explains Theresa during our conversation.
The company collaborates with 250 small and family-run businesses, most of which are located within a 100-kilometer radius of Vienna. Particularly important is the direct collaboration with farmers:
“As a farmer, you can directly contact us through our website. Afterwards, our procurement team reviews the information and checks if the products meet our sustainability criteria.”
Why markta chose Mollie as their PSP
Markta chose Mollie as their payment service provider to provide customers with a simple and hassle-free checkout experience, especially in-store.
With Mollie’s payment terminal combined with Odoo as the checkout software, different cash register and software systems can be seamlessly integrated, ensuring a smooth payment process.
“A crucial factor in choosing Mollie was the human element. You need someone who really walks the path with you in the relationship and support – someone who truly listens,” Theresa explains. Mollie allowed markta to meet this expectation by making the payment process as smooth as possible.
A sustainable shop for regional food
“For markta, it's very important that we offer an alternative to industrially produced products found in supermarkets. We focus on handmade items, social working conditions, and how ecologically a product is made. Transparency and regional quality are at the forefront,” explains Theresa during our conversation.
The company collaborates with 250 small and family-run businesses, most of which are located within a 100-kilometer radius of Vienna. Particularly important is the direct collaboration with farmers:
“As a farmer, you can directly contact us through our website. Afterwards, our procurement team reviews the information and checks if the products meet our sustainability criteria.”
Why markta chose Mollie as their PSP
Markta chose Mollie as their payment service provider to provide customers with a simple and hassle-free checkout experience, especially in-store.
With Mollie’s payment terminal combined with Odoo as the checkout software, different cash register and software systems can be seamlessly integrated, ensuring a smooth payment process.
“A crucial factor in choosing Mollie was the human element. You need someone who really walks the path with you in the relationship and support – someone who truly listens,” Theresa explains. Mollie allowed markta to meet this expectation by making the payment process as smooth as possible.
A sustainable shop for regional food
“For markta, it's very important that we offer an alternative to industrially produced products found in supermarkets. We focus on handmade items, social working conditions, and how ecologically a product is made. Transparency and regional quality are at the forefront,” explains Theresa during our conversation.
The company collaborates with 250 small and family-run businesses, most of which are located within a 100-kilometer radius of Vienna. Particularly important is the direct collaboration with farmers:
“As a farmer, you can directly contact us through our website. Afterwards, our procurement team reviews the information and checks if the products meet our sustainability criteria.”
Why markta chose Mollie as their PSP
Markta chose Mollie as their payment service provider to provide customers with a simple and hassle-free checkout experience, especially in-store.
With Mollie’s payment terminal combined with Odoo as the checkout software, different cash register and software systems can be seamlessly integrated, ensuring a smooth payment process.
“A crucial factor in choosing Mollie was the human element. You need someone who really walks the path with you in the relationship and support – someone who truly listens,” Theresa explains. Mollie allowed markta to meet this expectation by making the payment process as smooth as possible.
“We noticed from the very beginning that many people find sustainability very important. But it shouldn’t be more complicated for them to shop sustainably.”
Theresa Imre, Founder @markta
Future expansion
Markta plans to further expand its presence and open additional physical markets. Seamless payment processing will play a key role in this:
“Currently, we operate two markets in Vienna, but this is just the beginning. We see potential for up to ten locations,” explains Theresa during our conversation. Mollie will continue to play a central role in ensuring simple and secure payment processing for customers and producers.
The online shop is also set to be activated again in the future – and beyond that, the young company plans to offer individual membership or sponsorships for supporters.
No problem for Mollie, as their API can quickly and seamlessly integrate the most popular payment methods online.
Future expansion
Markta plans to further expand its presence and open additional physical markets. Seamless payment processing will play a key role in this:
“Currently, we operate two markets in Vienna, but this is just the beginning. We see potential for up to ten locations,” explains Theresa during our conversation. Mollie will continue to play a central role in ensuring simple and secure payment processing for customers and producers.
The online shop is also set to be activated again in the future – and beyond that, the young company plans to offer individual membership or sponsorships for supporters.
No problem for Mollie, as their API can quickly and seamlessly integrate the most popular payment methods online.
Future expansion
Markta plans to further expand its presence and open additional physical markets. Seamless payment processing will play a key role in this:
“Currently, we operate two markets in Vienna, but this is just the beginning. We see potential for up to ten locations,” explains Theresa during our conversation. Mollie will continue to play a central role in ensuring simple and secure payment processing for customers and producers.
The online shop is also set to be activated again in the future – and beyond that, the young company plans to offer individual membership or sponsorships for supporters.
No problem for Mollie, as their API can quickly and seamlessly integrate the most popular payment methods online.
A partnership to last
The partnership between markta and Mollie demonstrates how a well-thought-out payment process can enhance the customer experience, increase efficiency, and support business growth.
Scaling your business in Europe and need a financial partner that will work with you, not just for you?
Let's talk.
A partnership to last
The partnership between markta and Mollie demonstrates how a well-thought-out payment process can enhance the customer experience, increase efficiency, and support business growth.
Scaling your business in Europe and need a financial partner that will work with you, not just for you?
Let's talk.
A partnership to last
The partnership between markta and Mollie demonstrates how a well-thought-out payment process can enhance the customer experience, increase efficiency, and support business growth.
Scaling your business in Europe and need a financial partner that will work with you, not just for you?
Let's talk.
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