We said that offering an exceptional online payment experience is crucial in the consumer electronics industry. And to do that you need to work with the right payment system.

1. High average order value (AOV)

Consumer electronics are generally more expensive than other product categories. This means that the average transaction value for online purchases can be quite high. You need to work with a payment solution that can handle these higher transaction amounts and provide a seamless checkout experience.

2. Fraud prevention

Given the high resale value of many electronic products, the consumer electronics industry is a prime target for fraudsters. So, your payment provider must offer you robust fraud prevention tools that protect both you and your customers.

3. International sales and currency support

Are you selling across borders? If you do, then you need to offer your customers in each market their preferred payment methods. These can be major methods like PayPal or cards, or local favourites like iDEAL in the Netherlands or Bancontact in Belgium. Your checkout should also automatically display the right currency and language in each market. 

A good payment solution should help you easily offer a conversion-optimised checkout that does all this and more. 

4. Flexible payment options

Because consumer electronics can be expensive, offering different payment methods that give more flexibility to shoppers is essential. This might be credit card payments or buy now, pay later options that help customers pay for goods at a later date. 

5. Integration with ecommerce platforms

Many consumer electronics sellers use online stores such as Shopify, WooCommerce, or Magento. Your payment provider should easily connect with these platforms to help make buying straightforward and give customers a seamless checkout experience.

6. Responsive customer support

When you’re selling expensive goods, you don’t want any issues disrupting your payments and sales. And you don’t want to deliver bad experiences to your customers. 

So, you need a payment provider that offers reliable service with no outages. And one that you know you can talk to in minutes, rather than days. Settling for anything less could hurt your business.