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Speed as a game changer: Optimise your customer journey with Hyvä Commerce

Speed as a game changer: Optimise your customer journey with Hyvä Commerce

Speed as a game changer: Optimise your customer journey with Hyvä Commerce

Speed as a game changer: Optimise your customer journey with Hyvä Commerce

Explore Youwe’s insights on utilizing Hyvä Commerce to turbocharge your e-commerce site, ensuring a speedy, seamless, and optimized customer journey.

Explore Youwe’s insights on utilizing Hyvä Commerce to turbocharge your e-commerce site, ensuring a speedy, seamless, and optimized customer journey.

Ecommerce-tips

Ecommerce-tips

Ecommerce-tips

Oct 27, 2023

Jaco Vlieg

Digital Consultant Youwe

Youwe Guest blog header
Youwe Guest blog header
Youwe Guest blog header

In the dynamic world of e-commerce, speed is vital for the customer journey. Customers expect not only an extensive product range and seamless navigation, but also a fast, frictionless journey through your website. The speed at which your website loads has a direct impact on user experience and conversions. Here is where Hyvä Commerce comes in - a specially developed Adobe / Magento 2 front-end that ensures an ultra-fast online shop.

In the dynamic world of e-commerce, speed is vital for the customer journey. Customers expect not only an extensive product range and seamless navigation, but also a fast, frictionless journey through your website. The speed at which your website loads has a direct impact on user experience and conversions. Here is where Hyvä Commerce comes in - a specially developed Adobe / Magento 2 front-end that ensures an ultra-fast online shop.

In the dynamic world of e-commerce, speed is vital for the customer journey. Customers expect not only an extensive product range and seamless navigation, but also a fast, frictionless journey through your website. The speed at which your website loads has a direct impact on user experience and conversions. Here is where Hyvä Commerce comes in - a specially developed Adobe / Magento 2 front-end that ensures an ultra-fast online shop.

In the dynamic world of e-commerce, speed is vital for the customer journey. Customers expect not only an extensive product range and seamless navigation, but also a fast, frictionless journey through your website. The speed at which your website loads has a direct impact on user experience and conversions. Here is where Hyvä Commerce comes in - a specially developed Adobe / Magento 2 front-end that ensures an ultra-fast online shop.

Impact of speed on the customer journey

The customer journey is the path a potential customer takes, from first contact with your brand to the final purchase. Speed plays a crucial role at each stage of this journey.

In the first stage, when searching for products, visitors want to be shown relevant results soon. While browsing, they expect images and information to load immediately. And when a potential customer is ready to checkout, they do not want to experience delays in filling in their details or processing payments.

Although SEO is complex, Google has repeatedly confirmed that page speed and user experience stability are considered ranking factors. A slow website reduces engagement, user satisfaction and therefore conversions. In fact, long load times are the number one conversion killer in e-commerce. Besides speed, design, layout, text and images also play a factor of influence. Speed alone is no guarantee of success, it's all about the overall shopping experience. Visitors have little patience and expect immediate results. Any friction can frustrate potential customers and cause them to make their purchases elsewhere.

The customer journey is the path a potential customer takes, from first contact with your brand to the final purchase. Speed plays a crucial role at each stage of this journey.

In the first stage, when searching for products, visitors want to be shown relevant results soon. While browsing, they expect images and information to load immediately. And when a potential customer is ready to checkout, they do not want to experience delays in filling in their details or processing payments.

Although SEO is complex, Google has repeatedly confirmed that page speed and user experience stability are considered ranking factors. A slow website reduces engagement, user satisfaction and therefore conversions. In fact, long load times are the number one conversion killer in e-commerce. Besides speed, design, layout, text and images also play a factor of influence. Speed alone is no guarantee of success, it's all about the overall shopping experience. Visitors have little patience and expect immediate results. Any friction can frustrate potential customers and cause them to make their purchases elsewhere.

The customer journey is the path a potential customer takes, from first contact with your brand to the final purchase. Speed plays a crucial role at each stage of this journey.

In the first stage, when searching for products, visitors want to be shown relevant results soon. While browsing, they expect images and information to load immediately. And when a potential customer is ready to checkout, they do not want to experience delays in filling in their details or processing payments.

Although SEO is complex, Google has repeatedly confirmed that page speed and user experience stability are considered ranking factors. A slow website reduces engagement, user satisfaction and therefore conversions. In fact, long load times are the number one conversion killer in e-commerce. Besides speed, design, layout, text and images also play a factor of influence. Speed alone is no guarantee of success, it's all about the overall shopping experience. Visitors have little patience and expect immediate results. Any friction can frustrate potential customers and cause them to make their purchases elsewhere.

The customer journey is the path a potential customer takes, from first contact with your brand to the final purchase. Speed plays a crucial role at each stage of this journey.

In the first stage, when searching for products, visitors want to be shown relevant results soon. While browsing, they expect images and information to load immediately. And when a potential customer is ready to checkout, they do not want to experience delays in filling in their details or processing payments.

Although SEO is complex, Google has repeatedly confirmed that page speed and user experience stability are considered ranking factors. A slow website reduces engagement, user satisfaction and therefore conversions. In fact, long load times are the number one conversion killer in e-commerce. Besides speed, design, layout, text and images also play a factor of influence. Speed alone is no guarantee of success, it's all about the overall shopping experience. Visitors have little patience and expect immediate results. Any friction can frustrate potential customers and cause them to make their purchases elsewhere.

Make your website ultra-fast with Hyvä

Hyvä Commerce is the solution for e-commerce businesses striving for faster load times, better performance and an improved user experience. But what exactly is Hyvä Commerce and what problem does it solve?

Built on top of the already existing e-commerce platform Adobe Commerce 2 (formerly Magento 2), Hyvä Commerce is specifically designed to improve the online customer journey. It provides a better user experience and a more attractive shopping environment.

The benefits of Hyvä Commerce are impressive. By focusing on better user experience, responsiveness and faster page load times, customers are more likely to complete their purchase process. Hyvä Commerce uses a flexible design and layout, allowing sellers to adapt their shop to the expectations and needs of their target audience. All in all, conversion optimisation.

Hyvä Commerce is the solution for e-commerce businesses striving for faster load times, better performance and an improved user experience. But what exactly is Hyvä Commerce and what problem does it solve?

Built on top of the already existing e-commerce platform Adobe Commerce 2 (formerly Magento 2), Hyvä Commerce is specifically designed to improve the online customer journey. It provides a better user experience and a more attractive shopping environment.

The benefits of Hyvä Commerce are impressive. By focusing on better user experience, responsiveness and faster page load times, customers are more likely to complete their purchase process. Hyvä Commerce uses a flexible design and layout, allowing sellers to adapt their shop to the expectations and needs of their target audience. All in all, conversion optimisation.

Hyvä Commerce is the solution for e-commerce businesses striving for faster load times, better performance and an improved user experience. But what exactly is Hyvä Commerce and what problem does it solve?

Built on top of the already existing e-commerce platform Adobe Commerce 2 (formerly Magento 2), Hyvä Commerce is specifically designed to improve the online customer journey. It provides a better user experience and a more attractive shopping environment.

The benefits of Hyvä Commerce are impressive. By focusing on better user experience, responsiveness and faster page load times, customers are more likely to complete their purchase process. Hyvä Commerce uses a flexible design and layout, allowing sellers to adapt their shop to the expectations and needs of their target audience. All in all, conversion optimisation.

Hyvä Commerce is the solution for e-commerce businesses striving for faster load times, better performance and an improved user experience. But what exactly is Hyvä Commerce and what problem does it solve?

Built on top of the already existing e-commerce platform Adobe Commerce 2 (formerly Magento 2), Hyvä Commerce is specifically designed to improve the online customer journey. It provides a better user experience and a more attractive shopping environment.

The benefits of Hyvä Commerce are impressive. By focusing on better user experience, responsiveness and faster page load times, customers are more likely to complete their purchase process. Hyvä Commerce uses a flexible design and layout, allowing sellers to adapt their shop to the expectations and needs of their target audience. All in all, conversion optimisation.

Case study: webshop 66% faster with Hyvä

A concrete example of Hyvä Commerce's impact can be seen at Vufold, a UK-based family business specialising in folding doors. With the help of Youwe, Vufold underwent a beautiful transformation. Previously, their website was already running successfully on Adobe Open Source, and now they are taking the next step to Adobe 2 with the powerful Hyvä Themes frontend.

The project had clear objectives: maintain or improve existing functionality, simplify technology and administration, increase stability, optimise performance and improve the user experience.

In June 2022, Youwe launched the revamped Vufold website, which offered a sleek, lightning-fast shopping experience thanks to Hyvä Themes. In addition to performance improvements, the site received a modern design with improved menus for both desktop and mobile, an improved search solution and a simplified checkout process.

Hyvä Themes delivered significant benefits including faster load times, resulting in a better user experience and a reduction in page requests. The website became as much as 66% faster and more efficient thanks to Hyvä.

Youwe: "Thanks to Hyvä, we are able to get more out of Adobe & Magento. Speed, both in development and in the customer journey. Because it is open source, continuous development takes place. This means there is no end in sight and Hÿva really raises the bar."

A concrete example of Hyvä Commerce's impact can be seen at Vufold, a UK-based family business specialising in folding doors. With the help of Youwe, Vufold underwent a beautiful transformation. Previously, their website was already running successfully on Adobe Open Source, and now they are taking the next step to Adobe 2 with the powerful Hyvä Themes frontend.

The project had clear objectives: maintain or improve existing functionality, simplify technology and administration, increase stability, optimise performance and improve the user experience.

In June 2022, Youwe launched the revamped Vufold website, which offered a sleek, lightning-fast shopping experience thanks to Hyvä Themes. In addition to performance improvements, the site received a modern design with improved menus for both desktop and mobile, an improved search solution and a simplified checkout process.

Hyvä Themes delivered significant benefits including faster load times, resulting in a better user experience and a reduction in page requests. The website became as much as 66% faster and more efficient thanks to Hyvä.

Youwe: "Thanks to Hyvä, we are able to get more out of Adobe & Magento. Speed, both in development and in the customer journey. Because it is open source, continuous development takes place. This means there is no end in sight and Hÿva really raises the bar."

A concrete example of Hyvä Commerce's impact can be seen at Vufold, a UK-based family business specialising in folding doors. With the help of Youwe, Vufold underwent a beautiful transformation. Previously, their website was already running successfully on Adobe Open Source, and now they are taking the next step to Adobe 2 with the powerful Hyvä Themes frontend.

The project had clear objectives: maintain or improve existing functionality, simplify technology and administration, increase stability, optimise performance and improve the user experience.

In June 2022, Youwe launched the revamped Vufold website, which offered a sleek, lightning-fast shopping experience thanks to Hyvä Themes. In addition to performance improvements, the site received a modern design with improved menus for both desktop and mobile, an improved search solution and a simplified checkout process.

Hyvä Themes delivered significant benefits including faster load times, resulting in a better user experience and a reduction in page requests. The website became as much as 66% faster and more efficient thanks to Hyvä.

Youwe: "Thanks to Hyvä, we are able to get more out of Adobe & Magento. Speed, both in development and in the customer journey. Because it is open source, continuous development takes place. This means there is no end in sight and Hÿva really raises the bar."

A concrete example of Hyvä Commerce's impact can be seen at Vufold, a UK-based family business specialising in folding doors. With the help of Youwe, Vufold underwent a beautiful transformation. Previously, their website was already running successfully on Adobe Open Source, and now they are taking the next step to Adobe 2 with the powerful Hyvä Themes frontend.

The project had clear objectives: maintain or improve existing functionality, simplify technology and administration, increase stability, optimise performance and improve the user experience.

In June 2022, Youwe launched the revamped Vufold website, which offered a sleek, lightning-fast shopping experience thanks to Hyvä Themes. In addition to performance improvements, the site received a modern design with improved menus for both desktop and mobile, an improved search solution and a simplified checkout process.

Hyvä Themes delivered significant benefits including faster load times, resulting in a better user experience and a reduction in page requests. The website became as much as 66% faster and more efficient thanks to Hyvä.

Youwe: "Thanks to Hyvä, we are able to get more out of Adobe & Magento. Speed, both in development and in the customer journey. Because it is open source, continuous development takes place. This means there is no end in sight and Hÿva really raises the bar."

Mollie & check-out with Hyvä

Although speed is a factor in the entire online customer journey, it is especially important in the last phase, at check-out. After all, you don't want the customer to drop out during the purchase, having already largely completed the customer journey. A quick and smooth checkout process encourages the customer to complete the purchase. In combination with Hyvä Commerce, you can use payment solutions such as Mollie to further optimise the check-out experience.

Although speed is a factor in the entire online customer journey, it is especially important in the last phase, at check-out. After all, you don't want the customer to drop out during the purchase, having already largely completed the customer journey. A quick and smooth checkout process encourages the customer to complete the purchase. In combination with Hyvä Commerce, you can use payment solutions such as Mollie to further optimise the check-out experience.

Although speed is a factor in the entire online customer journey, it is especially important in the last phase, at check-out. After all, you don't want the customer to drop out during the purchase, having already largely completed the customer journey. A quick and smooth checkout process encourages the customer to complete the purchase. In combination with Hyvä Commerce, you can use payment solutions such as Mollie to further optimise the check-out experience.

Although speed is a factor in the entire online customer journey, it is especially important in the last phase, at check-out. After all, you don't want the customer to drop out during the purchase, having already largely completed the customer journey. A quick and smooth checkout process encourages the customer to complete the purchase. In combination with Hyvä Commerce, you can use payment solutions such as Mollie to further optimise the check-out experience.

Conclusion

In the world of B2B e-commerce, speed is a major key to success. A fast website not only improves the user experience, but also increases conversions. Hyvä Commerce can help make your website ultra-fast and give your customers an unparalleled user experience.

Fancy more tips to optimise your customer journey?

In the world of B2B e-commerce, speed is a major key to success. A fast website not only improves the user experience, but also increases conversions. Hyvä Commerce can help make your website ultra-fast and give your customers an unparalleled user experience.

Fancy more tips to optimise your customer journey?

In the world of B2B e-commerce, speed is a major key to success. A fast website not only improves the user experience, but also increases conversions. Hyvä Commerce can help make your website ultra-fast and give your customers an unparalleled user experience.

Fancy more tips to optimise your customer journey?

In the world of B2B e-commerce, speed is a major key to success. A fast website not only improves the user experience, but also increases conversions. Hyvä Commerce can help make your website ultra-fast and give your customers an unparalleled user experience.

Fancy more tips to optimise your customer journey?

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Table of contents

Table of contents

Table of contents

Table of contents

Table of contents

Impact of speed on the customer journey

Make your website ultra-fast with Hyvä

Case study: webshop 66% faster with Hyvä

Mollie & check-out with Hyvä

Conclusion

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MollieGrowthSpeed as a game changer: Optimise your customer journey with Hyvä Commerce
MollieGrowthSpeed as a game changer: Optimise your customer journey with Hyvä Commerce
MollieGrowthSpeed as a game changer: Optimise your customer journey with Hyvä Commerce