Headless solutions are often coined as the next stage in ecommerce's evolution. And now, two of our partners are reporting significant growth in demand for them. Shopware and commercetools say more retailers are exploring composable and frontend solutions to improve their business. They have also warned that investment in headless technologies could determine a brand's ability to survive tough economic conditions.
Headless technologies, which raised more than €1.5 billion in funding between 2020 and 2021, allow businesses to separate the frontend of their online store from the backend systems that run their commercial and operational functions, such as shipping, payments, and security. The frontend and backend systems then communicate using APIs. This helps businesses to achieve personalised customer experiences, faster and cheaper development, scale quickly, and improve their website and mobile performance.
Headless solutions are often coined as the next stage in ecommerce's evolution. And now, two of our partners are reporting significant growth in demand for them. Shopware and commercetools say more retailers are exploring composable and frontend solutions to improve their business. They have also warned that investment in headless technologies could determine a brand's ability to survive tough economic conditions.
Headless technologies, which raised more than €1.5 billion in funding between 2020 and 2021, allow businesses to separate the frontend of their online store from the backend systems that run their commercial and operational functions, such as shipping, payments, and security. The frontend and backend systems then communicate using APIs. This helps businesses to achieve personalised customer experiences, faster and cheaper development, scale quickly, and improve their website and mobile performance.
Headless solutions are often coined as the next stage in ecommerce's evolution. And now, two of our partners are reporting significant growth in demand for them. Shopware and commercetools say more retailers are exploring composable and frontend solutions to improve their business. They have also warned that investment in headless technologies could determine a brand's ability to survive tough economic conditions.
Headless technologies, which raised more than €1.5 billion in funding between 2020 and 2021, allow businesses to separate the frontend of their online store from the backend systems that run their commercial and operational functions, such as shipping, payments, and security. The frontend and backend systems then communicate using APIs. This helps businesses to achieve personalised customer experiences, faster and cheaper development, scale quickly, and improve their website and mobile performance.
Headless solutions are often coined as the next stage in ecommerce's evolution. And now, two of our partners are reporting significant growth in demand for them. Shopware and commercetools say more retailers are exploring composable and frontend solutions to improve their business. They have also warned that investment in headless technologies could determine a brand's ability to survive tough economic conditions.
Headless technologies, which raised more than €1.5 billion in funding between 2020 and 2021, allow businesses to separate the frontend of their online store from the backend systems that run their commercial and operational functions, such as shipping, payments, and security. The frontend and backend systems then communicate using APIs. This helps businesses to achieve personalised customer experiences, faster and cheaper development, scale quickly, and improve their website and mobile performance.