Pyrenex x Mollie

Pyrenex, an iconic French brand, has embodied excellence and craftsmanship for over 160 years. Faced with the new challenges of e-commerce, it decided to modernise its online sales site to meet the expectations of consumers and international markets. To bring this ambitious project to fruition, it called on Axome, an agency specialising in e-commerce site development, and Mollie, an innovative payment solution. Together, these three players rose to the challenge with flying colours. Here's how.

Tradition reinvented in the digital age

Founded in 1859, Pyrenex is a brand whose identity is rooted in the processing of down in the south-west of France. Its top-of-the-range products, from bedding to clothing, embody a commitment to quality and sustainability, long before upcycling became a trend.

"The down we use is a co-product of the food industry, otherwise destined to be thrown away. We transform it into a noble, high-performance material that remains above all natural, 100% of French origin and biodegradable. It's the very principle of upcycling", explains Benjamin Wu Tiu Yen, digital marketing & e-commerce manager at Pyrenex.

However, on the digital front, the brand needed to upgrade its main tool, an ageing e-commerce site built on PrestaShop. There were a number of issues at stake:

Streamlining the customer experience: reducing friction points in the purchasing process, particularly during checkout.
Reduce technical dependency: have a platform that is easy to manage without in-house developers.
Support international expansion: adapt tools to conquer new markets, particularly in Europe.

‘The idea was not to revolutionise e-commerce, but to have a high-performance platform that meets the expectations of a top-of-the-range brand like ours,’ continues Benjamin Wu Tiu Yen.

Tradition reinvented in the digital age

Founded in 1859, Pyrenex is a brand whose identity is rooted in the processing of down in the south-west of France. Its top-of-the-range products, from bedding to clothing, embody a commitment to quality and sustainability, long before upcycling became a trend.

"The down we use is a co-product of the food industry, otherwise destined to be thrown away. We transform it into a noble, high-performance material that remains above all natural, 100% of French origin and biodegradable. It's the very principle of upcycling", explains Benjamin Wu Tiu Yen, digital marketing & e-commerce manager at Pyrenex.

However, on the digital front, the brand needed to upgrade its main tool, an ageing e-commerce site built on PrestaShop. There were a number of issues at stake:

Streamlining the customer experience: reducing friction points in the purchasing process, particularly during checkout.
Reduce technical dependency: have a platform that is easy to manage without in-house developers.
Support international expansion: adapt tools to conquer new markets, particularly in Europe.

‘The idea was not to revolutionise e-commerce, but to have a high-performance platform that meets the expectations of a top-of-the-range brand like ours,’ continues Benjamin Wu Tiu Yen.

Tradition reinvented in the digital age

Founded in 1859, Pyrenex is a brand whose identity is rooted in the processing of down in the south-west of France. Its top-of-the-range products, from bedding to clothing, embody a commitment to quality and sustainability, long before upcycling became a trend.

"The down we use is a co-product of the food industry, otherwise destined to be thrown away. We transform it into a noble, high-performance material that remains above all natural, 100% of French origin and biodegradable. It's the very principle of upcycling", explains Benjamin Wu Tiu Yen, digital marketing & e-commerce manager at Pyrenex.

However, on the digital front, the brand needed to upgrade its main tool, an ageing e-commerce site built on PrestaShop. There were a number of issues at stake:

Streamlining the customer experience: reducing friction points in the purchasing process, particularly during checkout.
Reduce technical dependency: have a platform that is easy to manage without in-house developers.
Support international expansion: adapt tools to conquer new markets, particularly in Europe.

‘The idea was not to revolutionise e-commerce, but to have a high-performance platform that meets the expectations of a top-of-the-range brand like ours,’ continues Benjamin Wu Tiu Yen.

Tradition reinvented in the digital age

Founded in 1859, Pyrenex is a brand whose identity is rooted in the processing of down in the south-west of France. Its top-of-the-range products, from bedding to clothing, embody a commitment to quality and sustainability, long before upcycling became a trend.

"The down we use is a co-product of the food industry, otherwise destined to be thrown away. We transform it into a noble, high-performance material that remains above all natural, 100% of French origin and biodegradable. It's the very principle of upcycling", explains Benjamin Wu Tiu Yen, digital marketing & e-commerce manager at Pyrenex.

However, on the digital front, the brand needed to upgrade its main tool, an ageing e-commerce site built on PrestaShop. There were a number of issues at stake:

Streamlining the customer experience: reducing friction points in the purchasing process, particularly during checkout.
Reduce technical dependency: have a platform that is easy to manage without in-house developers.
Support international expansion: adapt tools to conquer new markets, particularly in Europe.

‘The idea was not to revolutionise e-commerce, but to have a high-performance platform that meets the expectations of a top-of-the-range brand like ours,’ continues Benjamin Wu Tiu Yen.

Axome, a strategic partner for a tailor-made redesign

To modernise its site, Pyrenex entrusted its project to Axome, France's leading Shopify agency and the only one with Premier status. Axome has been helping companies design, develop and manage their digital platforms for over 20 years.

‘This project was particularly stimulating because Pyrenex is a historic brand with a strong identity’, explains Laura Layes, Head of Partnerships & Communications at Axome. "We worked hand in hand with their teams to design a tailor-made solution.

Axome's main achievements:

A unique design: Axome focused on a user experience that reflects the elegance and upmarket character of the brand. In addition to specific mock-ups for mobile, tablet and desktop, particular attention was paid to the product sheets.
‘The interactive carousel of product sheets was designed to stand out from the standardised designs often associated with Shopify,’ explains Laura Layes. The result is a site that is both intuitive and visually distinctive.
Smooth technical integration: migrating customer and order data from PrestaShop to Shopify was a major challenge. Axome was able to adapt the flows to Pyrenex's internal ERP to ensure perfect compatibility. This included managing returns, orders and payments.

Long-term support: Axome also has a team in place to provide post-launch monitoring and maintenance of their customers' sites, which is essential to ensure a smooth experience and to continuously adjust performance.

Axome, a strategic partner for a tailor-made redesign

To modernise its site, Pyrenex entrusted its project to Axome, France's leading Shopify agency and the only one with Premier status. Axome has been helping companies design, develop and manage their digital platforms for over 20 years.

‘This project was particularly stimulating because Pyrenex is a historic brand with a strong identity’, explains Laura Layes, Head of Partnerships & Communications at Axome. "We worked hand in hand with their teams to design a tailor-made solution.

Axome's main achievements:

A unique design: Axome focused on a user experience that reflects the elegance and upmarket character of the brand. In addition to specific mock-ups for mobile, tablet and desktop, particular attention was paid to the product sheets.
‘The interactive carousel of product sheets was designed to stand out from the standardised designs often associated with Shopify,’ explains Laura Layes. The result is a site that is both intuitive and visually distinctive.
Smooth technical integration: migrating customer and order data from PrestaShop to Shopify was a major challenge. Axome was able to adapt the flows to Pyrenex's internal ERP to ensure perfect compatibility. This included managing returns, orders and payments.

Long-term support: Axome also has a team in place to provide post-launch monitoring and maintenance of their customers' sites, which is essential to ensure a smooth experience and to continuously adjust performance.

Axome, a strategic partner for a tailor-made redesign

To modernise its site, Pyrenex entrusted its project to Axome, France's leading Shopify agency and the only one with Premier status. Axome has been helping companies design, develop and manage their digital platforms for over 20 years.

‘This project was particularly stimulating because Pyrenex is a historic brand with a strong identity’, explains Laura Layes, Head of Partnerships & Communications at Axome. "We worked hand in hand with their teams to design a tailor-made solution.

Axome's main achievements:

A unique design: Axome focused on a user experience that reflects the elegance and upmarket character of the brand. In addition to specific mock-ups for mobile, tablet and desktop, particular attention was paid to the product sheets.
‘The interactive carousel of product sheets was designed to stand out from the standardised designs often associated with Shopify,’ explains Laura Layes. The result is a site that is both intuitive and visually distinctive.
Smooth technical integration: migrating customer and order data from PrestaShop to Shopify was a major challenge. Axome was able to adapt the flows to Pyrenex's internal ERP to ensure perfect compatibility. This included managing returns, orders and payments.

Long-term support: Axome also has a team in place to provide post-launch monitoring and maintenance of their customers' sites, which is essential to ensure a smooth experience and to continuously adjust performance.

Axome, a strategic partner for a tailor-made redesign

To modernise its site, Pyrenex entrusted its project to Axome, France's leading Shopify agency and the only one with Premier status. Axome has been helping companies design, develop and manage their digital platforms for over 20 years.

‘This project was particularly stimulating because Pyrenex is a historic brand with a strong identity’, explains Laura Layes, Head of Partnerships & Communications at Axome. "We worked hand in hand with their teams to design a tailor-made solution.

Axome's main achievements:

A unique design: Axome focused on a user experience that reflects the elegance and upmarket character of the brand. In addition to specific mock-ups for mobile, tablet and desktop, particular attention was paid to the product sheets.
‘The interactive carousel of product sheets was designed to stand out from the standardised designs often associated with Shopify,’ explains Laura Layes. The result is a site that is both intuitive and visually distinctive.
Smooth technical integration: migrating customer and order data from PrestaShop to Shopify was a major challenge. Axome was able to adapt the flows to Pyrenex's internal ERP to ensure perfect compatibility. This included managing returns, orders and payments.

Long-term support: Axome also has a team in place to provide post-launch monitoring and maintenance of their customers' sites, which is essential to ensure a smooth experience and to continuously adjust performance.

With Mollie, payment becomes a conversion driver

Mollie played a key role in this transformation by providing a modern, seamless payment solution perfectly tailored to the needs of Pyrenex and its customers. Previously, Pyrenex was using a banking solution that no longer met the requirements of this ambitious brand. Benjamin Wu Tiu Yen describes the limitations of this solution: "Payments opened in a pop-up window, an experience straight out of the 2000s. Furthermore, we could only offer basic payment methods such as Visa and Mastercard, which hindered our international ambitions."

With Mollie, the payment experience has been completely reinvented:

A seamless and modern user experience: With an intuitive interface and a fast payment process, Mollie reduces cart abandonment risk and enhances customer satisfaction.

A diverse range of payment methods: Mollie now enables the brand to offer solutions tailored to key markets, such as Klarna in Germany or iDEAL in the Netherlands.

A direct impact on business performance:

Cart conversion rate: increased by 4%, reaching nearly 14%.
Overall conversion rate: rose from 0.6% to nearly 0.9%.

“70% of our traffic comes from Apple devices, and having Apple Pay integrated is a huge advantage. Additionally, in our markets such as Germany and the Netherlands, local payment methods account for half of the orders. Mollie has clearly contributed to these improvements,” adds Benjamin.

With Mollie, payment becomes a conversion driver

Mollie played a key role in this transformation by providing a modern, seamless payment solution perfectly tailored to the needs of Pyrenex and its customers. Previously, Pyrenex was using a banking solution that no longer met the requirements of this ambitious brand. Benjamin Wu Tiu Yen describes the limitations of this solution: "Payments opened in a pop-up window, an experience straight out of the 2000s. Furthermore, we could only offer basic payment methods such as Visa and Mastercard, which hindered our international ambitions."

With Mollie, the payment experience has been completely reinvented:

A seamless and modern user experience: With an intuitive interface and a fast payment process, Mollie reduces cart abandonment risk and enhances customer satisfaction.

A diverse range of payment methods: Mollie now enables the brand to offer solutions tailored to key markets, such as Klarna in Germany or iDEAL in the Netherlands.

A direct impact on business performance:

Cart conversion rate: increased by 4%, reaching nearly 14%.
Overall conversion rate: rose from 0.6% to nearly 0.9%.

“70% of our traffic comes from Apple devices, and having Apple Pay integrated is a huge advantage. Additionally, in our markets such as Germany and the Netherlands, local payment methods account for half of the orders. Mollie has clearly contributed to these improvements,” adds Benjamin.

With Mollie, payment becomes a conversion driver

Mollie played a key role in this transformation by providing a modern, seamless payment solution perfectly tailored to the needs of Pyrenex and its customers. Previously, Pyrenex was using a banking solution that no longer met the requirements of this ambitious brand. Benjamin Wu Tiu Yen describes the limitations of this solution: "Payments opened in a pop-up window, an experience straight out of the 2000s. Furthermore, we could only offer basic payment methods such as Visa and Mastercard, which hindered our international ambitions."

With Mollie, the payment experience has been completely reinvented:

A seamless and modern user experience: With an intuitive interface and a fast payment process, Mollie reduces cart abandonment risk and enhances customer satisfaction.

A diverse range of payment methods: Mollie now enables the brand to offer solutions tailored to key markets, such as Klarna in Germany or iDEAL in the Netherlands.

A direct impact on business performance:

Cart conversion rate: increased by 4%, reaching nearly 14%.
Overall conversion rate: rose from 0.6% to nearly 0.9%.

“70% of our traffic comes from Apple devices, and having Apple Pay integrated is a huge advantage. Additionally, in our markets such as Germany and the Netherlands, local payment methods account for half of the orders. Mollie has clearly contributed to these improvements,” adds Benjamin.

With Mollie, payment becomes a conversion driver

Mollie played a key role in this transformation by providing a modern, seamless payment solution perfectly tailored to the needs of Pyrenex and its customers. Previously, Pyrenex was using a banking solution that no longer met the requirements of this ambitious brand. Benjamin Wu Tiu Yen describes the limitations of this solution: "Payments opened in a pop-up window, an experience straight out of the 2000s. Furthermore, we could only offer basic payment methods such as Visa and Mastercard, which hindered our international ambitions."

With Mollie, the payment experience has been completely reinvented:

A seamless and modern user experience: With an intuitive interface and a fast payment process, Mollie reduces cart abandonment risk and enhances customer satisfaction.

A diverse range of payment methods: Mollie now enables the brand to offer solutions tailored to key markets, such as Klarna in Germany or iDEAL in the Netherlands.

A direct impact on business performance:

Cart conversion rate: increased by 4%, reaching nearly 14%.
Overall conversion rate: rose from 0.6% to nearly 0.9%.

“70% of our traffic comes from Apple devices, and having Apple Pay integrated is a huge advantage. Additionally, in our markets such as Germany and the Netherlands, local payment methods account for half of the orders. Mollie has clearly contributed to these improvements,” adds Benjamin.

A successful e-commerce project

The collaboration between Pyrenex, Axome, and Mollie has successfully addressed the initial challenges and laid the foundation for sustainable growth for the brand. The results speak for themselves:

A premium user experience: seamless navigation, interactive product pages, and an optimised checkout process.

Improved business performance: increased sales and higher conversion rates, even in a sometimes challenging economic environment.

Industry recognition: Pyrenex is frequently cited as an example in Shopify webinars and by other e-commerce players.

Despite these successes, Pyrenex has no intention of stopping here. Benjamin outlines ambitious projects:

System unification: “The ideal would be to connect our e-commerce platform with our physical stores to offer a seamless omnichannel experience.”

International expansion: potential integration of new payment methods in foreign currencies for markets outside Europe.

Continuous optimisation: “We aim to achieve a 100% integrated experience where no user has to leave the checkout process to complete a purchase.”

For its part, Axome plans to continue supporting Pyrenex in improving its website, while Mollie intends to strengthen its Shopify offering with features such as multi-currency payments and integrated subscriptions.

The e-commerce overhaul of Pyrenex, driven by Axome and Mollie, is proof that a well-thought-out partnership can transform a brand and open new opportunities for growth. This project demonstrates how tradition and innovation can coexist to deliver an exceptional customer experience.