Create a Shopware shop – this is how it's done

Create a Shopware shop – this is how it's done

Create a Shopware shop – this is how it's done

Create a Shopware shop – this is how it's done

A Shopware shop offers retailers a wide range of options. Here, we will show you how to create your shop in eight steps and set it up for optimal performance.

A Shopware shop offers retailers a wide range of options. Here, we will show you how to create your shop in eight steps and set it up for optimal performance.

Ecommerce-tips

Ecommerce-tips

Ecommerce-tips

Feb 6, 2025

Overview: Shopware shop

  • Shopware is a modular shop system that is suitable for both smaller and larger projects

  • It offers extensive features that are attractive to B2B and enterprise customers

  • Installing Shopware 6 requires technical expertise, but is easy to implement thanks to clear structures

  • In particular, the checkout and flexible payment methods make Shopware unique

  • Mollie can help you integrate modern payment options for your Shopware store

  • Shopware is a modular shop system that is suitable for both smaller and larger projects

  • It offers extensive features that are attractive to B2B and enterprise customers

  • Installing Shopware 6 requires technical expertise, but is easy to implement thanks to clear structures

  • In particular, the checkout and flexible payment methods make Shopware unique

  • Mollie can help you integrate modern payment options for your Shopware store

  • Shopware is a modular shop system that is suitable for both smaller and larger projects

  • It offers extensive features that are attractive to B2B and enterprise customers

  • Installing Shopware 6 requires technical expertise, but is easy to implement thanks to clear structures

  • In particular, the checkout and flexible payment methods make Shopware unique

  • Mollie can help you integrate modern payment options for your Shopware store

  • Shopware is a modular shop system that is suitable for both smaller and larger projects

  • It offers extensive features that are attractive to B2B and enterprise customers

  • Installing Shopware 6 requires technical expertise, but is easy to implement thanks to clear structures

  • In particular, the checkout and flexible payment methods make Shopware unique

  • Mollie can help you integrate modern payment options for your Shopware store

Who is a Shopware store suitable for?

A Shopware store is ideal for companies that are focused on growth and scalability. Shopware is also particularly suitable as a B2B store system, as it offers extensive features for complex business models.

Smaller retailers can also benefit, as our shop system comparison shows. However, they should plan for technical expertise or support. Shopware is particularly recommended for projects with custom requirements, such as tailored workflows or special integrations.

If you want to create a professional online shop with a modern design and flexible payment options, Shopware 6 is a powerful solution.

A Shopware store is ideal for companies that are focused on growth and scalability. Shopware is also particularly suitable as a B2B store system, as it offers extensive features for complex business models.

Smaller retailers can also benefit, as our shop system comparison shows. However, they should plan for technical expertise or support. Shopware is particularly recommended for projects with custom requirements, such as tailored workflows or special integrations.

If you want to create a professional online shop with a modern design and flexible payment options, Shopware 6 is a powerful solution.

A Shopware store is ideal for companies that are focused on growth and scalability. Shopware is also particularly suitable as a B2B store system, as it offers extensive features for complex business models.

Smaller retailers can also benefit, as our shop system comparison shows. However, they should plan for technical expertise or support. Shopware is particularly recommended for projects with custom requirements, such as tailored workflows or special integrations.

If you want to create a professional online shop with a modern design and flexible payment options, Shopware 6 is a powerful solution.

A Shopware store is ideal for companies that are focused on growth and scalability. Shopware is also particularly suitable as a B2B store system, as it offers extensive features for complex business models.

Smaller retailers can also benefit, as our shop system comparison shows. However, they should plan for technical expertise or support. Shopware is particularly recommended for projects with custom requirements, such as tailored workflows or special integrations.

If you want to create a professional online shop with a modern design and flexible payment options, Shopware 6 is a powerful solution.

Advantages of a Shopware shop

Flexibility through a modular structure

A Shopware online shop allows you to customise the range of functions. The modular system allows you to add or remove specific features, enabling you to optimally adapt your shop to your business needs.

Scalability for growing companies

Shopware grows with your business. Whether you are adding new products or expanding internationally, the Shopware system remains powerful and flexible, even with growing complexity.

Strong B2B focus

Shopware offers comprehensive B2B features such as customer-specific prices, user roles, and optimised ordering processes. This makes it ideal for companies with complex business models and specific requirements.

Easy integration of payment methods

Payment providers such as Mollie can be seamlessly integrated via Shopware plugins, enabling you to offer your customers a modern and secure checkout experience. This improves the conversion rate and increases sales.

Flexibility through a modular structure

A Shopware online shop allows you to customise the range of functions. The modular system allows you to add or remove specific features, enabling you to optimally adapt your shop to your business needs.

Scalability for growing companies

Shopware grows with your business. Whether you are adding new products or expanding internationally, the Shopware system remains powerful and flexible, even with growing complexity.

Strong B2B focus

Shopware offers comprehensive B2B features such as customer-specific prices, user roles, and optimised ordering processes. This makes it ideal for companies with complex business models and specific requirements.

Easy integration of payment methods

Payment providers such as Mollie can be seamlessly integrated via Shopware plugins, enabling you to offer your customers a modern and secure checkout experience. This improves the conversion rate and increases sales.

Flexibility through a modular structure

A Shopware online shop allows you to customise the range of functions. The modular system allows you to add or remove specific features, enabling you to optimally adapt your shop to your business needs.

Scalability for growing companies

Shopware grows with your business. Whether you are adding new products or expanding internationally, the Shopware system remains powerful and flexible, even with growing complexity.

Strong B2B focus

Shopware offers comprehensive B2B features such as customer-specific prices, user roles, and optimised ordering processes. This makes it ideal for companies with complex business models and specific requirements.

Easy integration of payment methods

Payment providers such as Mollie can be seamlessly integrated via Shopware plugins, enabling you to offer your customers a modern and secure checkout experience. This improves the conversion rate and increases sales.

Flexibility through a modular structure

A Shopware online shop allows you to customise the range of functions. The modular system allows you to add or remove specific features, enabling you to optimally adapt your shop to your business needs.

Scalability for growing companies

Shopware grows with your business. Whether you are adding new products or expanding internationally, the Shopware system remains powerful and flexible, even with growing complexity.

Strong B2B focus

Shopware offers comprehensive B2B features such as customer-specific prices, user roles, and optimised ordering processes. This makes it ideal for companies with complex business models and specific requirements.

Easy integration of payment methods

Payment providers such as Mollie can be seamlessly integrated via Shopware plugins, enabling you to offer your customers a modern and secure checkout experience. This improves the conversion rate and increases sales.

Shopware 6 installation: step by step

Step 1: Check system requirements

Before installing Shopware 6, you should make sure that your hosting provider meets the system requirements:

  • PHP version: at least 8.2, at most 8.3

  • Database: MySQL 8.0 or newer (8.0.20 and 8.0.21 are not compatible); alternatively: MariaDB 10.11 or newer (10.11.5 and 11.0.3 are not compatible)

  • Webserver: Apache 2.4 or newer with mod-rewrite enabled; alternatively nginx

  • Memory: At least 512 MB for smaller shops; larger projects require significantly more resources.

Tip: Many hosting providers offer preconfigured Shopware packages to get you started.

Step 2: Download and install Shopware

  1. Download the installation files from the Shopware download page.

  2. Unzip the files and upload them to your server via FTP.

  3. Start the installation by entering your domain in the browser. The installation assistant will guide you through the entire process.

www.meine-url.de/ShopwareVerzeichnis/shopware-installer.phar.php

Important entries:

  • Database connection: host name, username and password.

  • Admin area: Create a user for accessing the backend.

Step 3: Basic configuration

After the software installation, it's time to do the basic configuration:

  • Company information: Enter your company data such as name, address and email address.

  • Language and currency: Select the appropriate language and currency for your shop.

  • Shipping methods: Define your shipping zones and rates.

Don't worry: you can customise this basic data later at any time in the backend.

Step 4: Select and customise a theme

Shopware offers a variety of professional themes. Choose a design that suits your business and adapt it to your brand. To do this, navigate to ‘Contents’ > ‘Themes’ in the backend. Then activate a default theme or download a new one from the Shopware store. Next, change the colours, fonts and logos to customise your shop.

Step 5: Add products and categories

Now you can upload and structure your products:

  1. Create categories: Navigate to ‘Catalogues’ > ‘Categories’ and create main and subcategories.

  2. Add products: Go to ‘Catalogues’ > ‘Products’ to create items, upload images and set prices.

  3. Add texts: Optimise your product pages with appealing titles and descriptions.

Step 6: Set up payment methods

Integrate modern payment methods to enable a smooth checkout for your customers. Mollie is an excellent choice here.

To set up Mollie,

  1. download and install the Mollie plugin from the Shopware store.

  2. Activate the plugin and connect it to your Mollie account.

  3. Configure the payment methods (for example, credit card, PayPal or Klarna).

New to Mollie? Sign up and try it out. No hidden costs.

Step 7: Test your Shopware store

Before you go live with your Shopware online store, test all the functions thoroughly:

  • Place test orders to check the checkout process.

  • Test different payment methods and shipping options.

  • Check the loading speed and the design on mobile devices.

Ask friends or colleagues to test the store to gather further feedback.

Step 8: Publish your store

Once everything is set up and tested, you can go live with your shop. Remember to design an appealing home page and register your shop with search engines.

With this detailed guide, your Shopware shop is ready to go and impress customers. If you need additional help, it's worth taking a look at the Shopware documentation.

Step 1: Check system requirements

Before installing Shopware 6, you should make sure that your hosting provider meets the system requirements:

  • PHP version: at least 8.2, at most 8.3

  • Database: MySQL 8.0 or newer (8.0.20 and 8.0.21 are not compatible); alternatively: MariaDB 10.11 or newer (10.11.5 and 11.0.3 are not compatible)

  • Webserver: Apache 2.4 or newer with mod-rewrite enabled; alternatively nginx

  • Memory: At least 512 MB for smaller shops; larger projects require significantly more resources.

Tip: Many hosting providers offer preconfigured Shopware packages to get you started.

Step 2: Download and install Shopware

  1. Download the installation files from the Shopware download page.

  2. Unzip the files and upload them to your server via FTP.

  3. Start the installation by entering your domain in the browser. The installation assistant will guide you through the entire process.

www.meine-url.de/ShopwareVerzeichnis/shopware-installer.phar.php

Important entries:

  • Database connection: host name, username and password.

  • Admin area: Create a user for accessing the backend.

Step 3: Basic configuration

After the software installation, it's time to do the basic configuration:

  • Company information: Enter your company data such as name, address and email address.

  • Language and currency: Select the appropriate language and currency for your shop.

  • Shipping methods: Define your shipping zones and rates.

Don't worry: you can customise this basic data later at any time in the backend.

Step 4: Select and customise a theme

Shopware offers a variety of professional themes. Choose a design that suits your business and adapt it to your brand. To do this, navigate to ‘Contents’ > ‘Themes’ in the backend. Then activate a default theme or download a new one from the Shopware store. Next, change the colours, fonts and logos to customise your shop.

Step 5: Add products and categories

Now you can upload and structure your products:

  1. Create categories: Navigate to ‘Catalogues’ > ‘Categories’ and create main and subcategories.

  2. Add products: Go to ‘Catalogues’ > ‘Products’ to create items, upload images and set prices.

  3. Add texts: Optimise your product pages with appealing titles and descriptions.

Step 6: Set up payment methods

Integrate modern payment methods to enable a smooth checkout for your customers. Mollie is an excellent choice here.

To set up Mollie,

  1. download and install the Mollie plugin from the Shopware store.

  2. Activate the plugin and connect it to your Mollie account.

  3. Configure the payment methods (for example, credit card, PayPal or Klarna).

New to Mollie? Sign up and try it out. No hidden costs.

Step 7: Test your Shopware store

Before you go live with your Shopware online store, test all the functions thoroughly:

  • Place test orders to check the checkout process.

  • Test different payment methods and shipping options.

  • Check the loading speed and the design on mobile devices.

Ask friends or colleagues to test the store to gather further feedback.

Step 8: Publish your store

Once everything is set up and tested, you can go live with your shop. Remember to design an appealing home page and register your shop with search engines.

With this detailed guide, your Shopware shop is ready to go and impress customers. If you need additional help, it's worth taking a look at the Shopware documentation.

Step 1: Check system requirements

Before installing Shopware 6, you should make sure that your hosting provider meets the system requirements:

  • PHP version: at least 8.2, at most 8.3

  • Database: MySQL 8.0 or newer (8.0.20 and 8.0.21 are not compatible); alternatively: MariaDB 10.11 or newer (10.11.5 and 11.0.3 are not compatible)

  • Webserver: Apache 2.4 or newer with mod-rewrite enabled; alternatively nginx

  • Memory: At least 512 MB for smaller shops; larger projects require significantly more resources.

Tip: Many hosting providers offer preconfigured Shopware packages to get you started.

Step 2: Download and install Shopware

  1. Download the installation files from the Shopware download page.

  2. Unzip the files and upload them to your server via FTP.

  3. Start the installation by entering your domain in the browser. The installation assistant will guide you through the entire process.

www.meine-url.de/ShopwareVerzeichnis/shopware-installer.phar.php

Important entries:

  • Database connection: host name, username and password.

  • Admin area: Create a user for accessing the backend.

Step 3: Basic configuration

After the software installation, it's time to do the basic configuration:

  • Company information: Enter your company data such as name, address and email address.

  • Language and currency: Select the appropriate language and currency for your shop.

  • Shipping methods: Define your shipping zones and rates.

Don't worry: you can customise this basic data later at any time in the backend.

Step 4: Select and customise a theme

Shopware offers a variety of professional themes. Choose a design that suits your business and adapt it to your brand. To do this, navigate to ‘Contents’ > ‘Themes’ in the backend. Then activate a default theme or download a new one from the Shopware store. Next, change the colours, fonts and logos to customise your shop.

Step 5: Add products and categories

Now you can upload and structure your products:

  1. Create categories: Navigate to ‘Catalogues’ > ‘Categories’ and create main and subcategories.

  2. Add products: Go to ‘Catalogues’ > ‘Products’ to create items, upload images and set prices.

  3. Add texts: Optimise your product pages with appealing titles and descriptions.

Step 6: Set up payment methods

Integrate modern payment methods to enable a smooth checkout for your customers. Mollie is an excellent choice here.

To set up Mollie,

  1. download and install the Mollie plugin from the Shopware store.

  2. Activate the plugin and connect it to your Mollie account.

  3. Configure the payment methods (for example, credit card, PayPal or Klarna).

New to Mollie? Sign up and try it out. No hidden costs.

Step 7: Test your Shopware store

Before you go live with your Shopware online store, test all the functions thoroughly:

  • Place test orders to check the checkout process.

  • Test different payment methods and shipping options.

  • Check the loading speed and the design on mobile devices.

Ask friends or colleagues to test the store to gather further feedback.

Step 8: Publish your store

Once everything is set up and tested, you can go live with your shop. Remember to design an appealing home page and register your shop with search engines.

With this detailed guide, your Shopware shop is ready to go and impress customers. If you need additional help, it's worth taking a look at the Shopware documentation.

Step 1: Check system requirements

Before installing Shopware 6, you should make sure that your hosting provider meets the system requirements:

  • PHP version: at least 8.2, at most 8.3

  • Database: MySQL 8.0 or newer (8.0.20 and 8.0.21 are not compatible); alternatively: MariaDB 10.11 or newer (10.11.5 and 11.0.3 are not compatible)

  • Webserver: Apache 2.4 or newer with mod-rewrite enabled; alternatively nginx

  • Memory: At least 512 MB for smaller shops; larger projects require significantly more resources.

Tip: Many hosting providers offer preconfigured Shopware packages to get you started.

Step 2: Download and install Shopware

  1. Download the installation files from the Shopware download page.

  2. Unzip the files and upload them to your server via FTP.

  3. Start the installation by entering your domain in the browser. The installation assistant will guide you through the entire process.

www.meine-url.de/ShopwareVerzeichnis/shopware-installer.phar.php

Important entries:

  • Database connection: host name, username and password.

  • Admin area: Create a user for accessing the backend.

Step 3: Basic configuration

After the software installation, it's time to do the basic configuration:

  • Company information: Enter your company data such as name, address and email address.

  • Language and currency: Select the appropriate language and currency for your shop.

  • Shipping methods: Define your shipping zones and rates.

Don't worry: you can customise this basic data later at any time in the backend.

Step 4: Select and customise a theme

Shopware offers a variety of professional themes. Choose a design that suits your business and adapt it to your brand. To do this, navigate to ‘Contents’ > ‘Themes’ in the backend. Then activate a default theme or download a new one from the Shopware store. Next, change the colours, fonts and logos to customise your shop.

Step 5: Add products and categories

Now you can upload and structure your products:

  1. Create categories: Navigate to ‘Catalogues’ > ‘Categories’ and create main and subcategories.

  2. Add products: Go to ‘Catalogues’ > ‘Products’ to create items, upload images and set prices.

  3. Add texts: Optimise your product pages with appealing titles and descriptions.

Step 6: Set up payment methods

Integrate modern payment methods to enable a smooth checkout for your customers. Mollie is an excellent choice here.

To set up Mollie,

  1. download and install the Mollie plugin from the Shopware store.

  2. Activate the plugin and connect it to your Mollie account.

  3. Configure the payment methods (for example, credit card, PayPal or Klarna).

New to Mollie? Sign up and try it out. No hidden costs.

Step 7: Test your Shopware store

Before you go live with your Shopware online store, test all the functions thoroughly:

  • Place test orders to check the checkout process.

  • Test different payment methods and shipping options.

  • Check the loading speed and the design on mobile devices.

Ask friends or colleagues to test the store to gather further feedback.

Step 8: Publish your store

Once everything is set up and tested, you can go live with your shop. Remember to design an appealing home page and register your shop with search engines.

With this detailed guide, your Shopware shop is ready to go and impress customers. If you need additional help, it's worth taking a look at the Shopware documentation.

Time planning: How long does it take to set up?

The time it takes to set up a Shopware shop depends on the complexity of your project. The following scenario is based on

  • EcoFashion GmbH, a fictitious company that sells around 300 sustainable fashion products, for which images and descriptions already exist.

  • An internal team of two employees will create the Shopware shop, enlisting the support of a freelancer as needed.

  • Basic knowledge of hosting, CMS and shop management is available.

  • The goal is to have a fully functional Shopware shop with an individual design, professional product presentation and flexible payment methods.

Here is an overview of the individual steps, including the estimated time required:

  • Check system requirements: 1 day

  • Download and install Shopware: 2-3 days

  • Set up basic configuration: 1-2 days

  • Select and customise theme: 3-5 days

  • Add products and categories: 4-7 days

  • Set up payment methods: 2 days

  • Test shop: 3-5 days

  • Publish shop: 1 day

The time it takes to set up a Shopware shop depends on the complexity of your project. The following scenario is based on

  • EcoFashion GmbH, a fictitious company that sells around 300 sustainable fashion products, for which images and descriptions already exist.

  • An internal team of two employees will create the Shopware shop, enlisting the support of a freelancer as needed.

  • Basic knowledge of hosting, CMS and shop management is available.

  • The goal is to have a fully functional Shopware shop with an individual design, professional product presentation and flexible payment methods.

Here is an overview of the individual steps, including the estimated time required:

  • Check system requirements: 1 day

  • Download and install Shopware: 2-3 days

  • Set up basic configuration: 1-2 days

  • Select and customise theme: 3-5 days

  • Add products and categories: 4-7 days

  • Set up payment methods: 2 days

  • Test shop: 3-5 days

  • Publish shop: 1 day

The time it takes to set up a Shopware shop depends on the complexity of your project. The following scenario is based on

  • EcoFashion GmbH, a fictitious company that sells around 300 sustainable fashion products, for which images and descriptions already exist.

  • An internal team of two employees will create the Shopware shop, enlisting the support of a freelancer as needed.

  • Basic knowledge of hosting, CMS and shop management is available.

  • The goal is to have a fully functional Shopware shop with an individual design, professional product presentation and flexible payment methods.

Here is an overview of the individual steps, including the estimated time required:

  • Check system requirements: 1 day

  • Download and install Shopware: 2-3 days

  • Set up basic configuration: 1-2 days

  • Select and customise theme: 3-5 days

  • Add products and categories: 4-7 days

  • Set up payment methods: 2 days

  • Test shop: 3-5 days

  • Publish shop: 1 day

The time it takes to set up a Shopware shop depends on the complexity of your project. The following scenario is based on

  • EcoFashion GmbH, a fictitious company that sells around 300 sustainable fashion products, for which images and descriptions already exist.

  • An internal team of two employees will create the Shopware shop, enlisting the support of a freelancer as needed.

  • Basic knowledge of hosting, CMS and shop management is available.

  • The goal is to have a fully functional Shopware shop with an individual design, professional product presentation and flexible payment methods.

Here is an overview of the individual steps, including the estimated time required:

  • Check system requirements: 1 day

  • Download and install Shopware: 2-3 days

  • Set up basic configuration: 1-2 days

  • Select and customise theme: 3-5 days

  • Add products and categories: 4-7 days

  • Set up payment methods: 2 days

  • Test shop: 3-5 days

  • Publish shop: 1 day

Creating a Shopware store

A Shopware store can either be set up by yourself or created by a professional agency. The decision depends on your resources and objectives.

When is it worth hiring an agency?

A Shopware agency is particularly useful if your project goes beyond the basics, such as:

  • Custom design: Tailored layouts that perfectly represent your brand.

  • Complex requirements: Extensive product catalogues, multi-store management, or special integrations such as ERP or CRM.

  • Lack of time: Agencies work efficiently and have the necessary experience to get your shop live quickly.

Cost overview

The costs for a Shopware shop vary depending on the scope and requirements:

  • Small shop on your own: between €0 and €1,000 for hosting, plugins and themes.

  • Small shop with agency support: from around €6,000 for basic support and customisations.

  • Medium-sized shop: from €10,000 if you do it yourself and integrate custom designs.

  • Professional shop – basic: from €14,000 for a professional setup by an agency.

  • Professional shop – individual: from €22,000 upwards for customised solutions with special functions.

Detailed figures: Find out more about Shopware pricing.

Freelancers for targeted support

If you only need help with a few things – such as setting up a PSP like Mollie or dealing with technical issues – you can also book a freelancer or specialised services.

An experienced partner ensures that your shop is implemented professionally and runs smoothly in the long term. This saves you time and resources that you can invest in your core business.

A Shopware store can either be set up by yourself or created by a professional agency. The decision depends on your resources and objectives.

When is it worth hiring an agency?

A Shopware agency is particularly useful if your project goes beyond the basics, such as:

  • Custom design: Tailored layouts that perfectly represent your brand.

  • Complex requirements: Extensive product catalogues, multi-store management, or special integrations such as ERP or CRM.

  • Lack of time: Agencies work efficiently and have the necessary experience to get your shop live quickly.

Cost overview

The costs for a Shopware shop vary depending on the scope and requirements:

  • Small shop on your own: between €0 and €1,000 for hosting, plugins and themes.

  • Small shop with agency support: from around €6,000 for basic support and customisations.

  • Medium-sized shop: from €10,000 if you do it yourself and integrate custom designs.

  • Professional shop – basic: from €14,000 for a professional setup by an agency.

  • Professional shop – individual: from €22,000 upwards for customised solutions with special functions.

Detailed figures: Find out more about Shopware pricing.

Freelancers for targeted support

If you only need help with a few things – such as setting up a PSP like Mollie or dealing with technical issues – you can also book a freelancer or specialised services.

An experienced partner ensures that your shop is implemented professionally and runs smoothly in the long term. This saves you time and resources that you can invest in your core business.

A Shopware store can either be set up by yourself or created by a professional agency. The decision depends on your resources and objectives.

When is it worth hiring an agency?

A Shopware agency is particularly useful if your project goes beyond the basics, such as:

  • Custom design: Tailored layouts that perfectly represent your brand.

  • Complex requirements: Extensive product catalogues, multi-store management, or special integrations such as ERP or CRM.

  • Lack of time: Agencies work efficiently and have the necessary experience to get your shop live quickly.

Cost overview

The costs for a Shopware shop vary depending on the scope and requirements:

  • Small shop on your own: between €0 and €1,000 for hosting, plugins and themes.

  • Small shop with agency support: from around €6,000 for basic support and customisations.

  • Medium-sized shop: from €10,000 if you do it yourself and integrate custom designs.

  • Professional shop – basic: from €14,000 for a professional setup by an agency.

  • Professional shop – individual: from €22,000 upwards for customised solutions with special functions.

Detailed figures: Find out more about Shopware pricing.

Freelancers for targeted support

If you only need help with a few things – such as setting up a PSP like Mollie or dealing with technical issues – you can also book a freelancer or specialised services.

An experienced partner ensures that your shop is implemented professionally and runs smoothly in the long term. This saves you time and resources that you can invest in your core business.

A Shopware store can either be set up by yourself or created by a professional agency. The decision depends on your resources and objectives.

When is it worth hiring an agency?

A Shopware agency is particularly useful if your project goes beyond the basics, such as:

  • Custom design: Tailored layouts that perfectly represent your brand.

  • Complex requirements: Extensive product catalogues, multi-store management, or special integrations such as ERP or CRM.

  • Lack of time: Agencies work efficiently and have the necessary experience to get your shop live quickly.

Cost overview

The costs for a Shopware shop vary depending on the scope and requirements:

  • Small shop on your own: between €0 and €1,000 for hosting, plugins and themes.

  • Small shop with agency support: from around €6,000 for basic support and customisations.

  • Medium-sized shop: from €10,000 if you do it yourself and integrate custom designs.

  • Professional shop – basic: from €14,000 for a professional setup by an agency.

  • Professional shop – individual: from €22,000 upwards for customised solutions with special functions.

Detailed figures: Find out more about Shopware pricing.

Freelancers for targeted support

If you only need help with a few things – such as setting up a PSP like Mollie or dealing with technical issues – you can also book a freelancer or specialised services.

An experienced partner ensures that your shop is implemented professionally and runs smoothly in the long term. This saves you time and resources that you can invest in your core business.

Who is Shopware suitable for?

Shopware is ideal for companies looking for scalable and flexible solutions. B2B companies in particular benefit from special features such as customer-specific prices and advanced workflows.

Why is Shopware so expensive?

Shopware offers professional features that are necessary for complex shops. Costs arise from licences, hosting, and technical expenses, especially for individual adjustments and integrations.

What payment methods does Shopware offer?

Shopware supports common payment methods such as credit cards, PayPal, Klarna, and SEPA transfers. Mollie makes it easy to integrate all the major payment options.

Do you need developers for a Shopware shop?

Yes, developer knowledge is often required for installation and customisation. Complex projects or individual adjustments require professional support to ensure a smooth implementation.

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MollieGrowthCreate a Shopware shop – this is how it's done
MollieGrowthCreate a Shopware shop – this is how it's done
MollieGrowthCreate a Shopware shop – this is how it's done