Tap to Pay on iPhone

Accept contactless payments right on your iPhone with the Mollie app

Learn more

Accept payments

Online payments

Accept and manage online payments

In-person payments

Take payments with terminals and devices

Checkout

Offer a checkout optimised for conversion

Recurring payments

Collect recurring and subscription payments

Acceptance & Risk

Prevent fraud and optimise conversion

Embedded payments

Connect for platforms

Embed payments on your platform

Collect revenue

Payment links

Create, send and customise payment links

Invoicing

Crea

Grow your business

Capital

Get fast funding with flexible repayments

Partners

For Agencies

Learn about our Agency Partner Program

For SaaS and Ecommerce

Explore our SaaS and Ecommerce Partner Program

Technical resources

Developers portal

Discover developer resources and updates

Libraries

Integrate Mollie with ready-to-go libraries

Discord community

Join our developer community

Mollie API

Docs

Explore our API documentation and guides

Status

Check our current system status

Changelog

Read up on recent technical changes

About Mollie

Pricing

View our pricing

About us

Learn more about our story and values

News

Read the latest Mollie news

Careers

Come work for us - we're hiring!

Mollie content

Articles & guides

Discover content that can help your business

Success stories

See how we support our customers

Papers

Download our papers

Contact

For shoppers

Find out why Mollie is on your bank statement

For Mollie customers

Reach out to our customer support team

Contact sales

Discover how we can help your business

Growth

How to use Black Friday insights to boost your sales

How to use Black Friday insights to boost your sales

How to use Black Friday insights to boost your sales

How to use Black Friday insights to boost your sales

Harnessing sales period data can turn sales spikes into sustained long-term growth. How can companies use the data from sales periods to optimise their Black Friday?

Harnessing sales period data can turn sales spikes into sustained long-term growth. How can companies use the data from sales periods to optimise their Black Friday?

Ecommerce-tips

Ecommerce-tips

Ecommerce-tips

Oct 23, 2024

Black Friday isn't just about short-term sales surges, it's a goldmine of customer data that can fuel your growth throughout the year. In this article, we explore how you can harness this data to optimise your business performance  after the deals are done.

Black Friday isn't just about short-term sales surges, it's a goldmine of customer data that can fuel your growth throughout the year. In this article, we explore how you can harness this data to optimise your business performance  after the deals are done.

Black Friday isn't just about short-term sales surges, it's a goldmine of customer data that can fuel your growth throughout the year. In this article, we explore how you can harness this data to optimise your business performance  after the deals are done.

Black Friday isn't just about short-term sales surges, it's a goldmine of customer data that can fuel your growth throughout the year. In this article, we explore how you can harness this data to optimise your business performance  after the deals are done.

Why sales periods are so important for ecommerce businesses

Recent studies show that sales periods continue to be a major draw for consumers. In fact, 41% of European shoppers plan to do their shopping during sales periods, according to a survey conducted with 2000 consumers across Europe.

Understanding customer behaviour is key when looking into sales-period data. Some consumers shop out of necessity, seeking discounts on essential items. Others indulge in long-desired purchases that they previously couldn’t afford. And for some, it's about the thrill of the hunt and the satisfaction of scoring a great deal.

By using the data to understand these different customers, you can tailor your marketing strategies to maximise profit for the rest of the year. For instance, you might target budget-conscious shoppers with promotions on everyday essentials, while tempting luxury seekers with exclusive offers on high-end items.

Recent studies show that sales periods continue to be a major draw for consumers. In fact, 41% of European shoppers plan to do their shopping during sales periods, according to a survey conducted with 2000 consumers across Europe.

Understanding customer behaviour is key when looking into sales-period data. Some consumers shop out of necessity, seeking discounts on essential items. Others indulge in long-desired purchases that they previously couldn’t afford. And for some, it's about the thrill of the hunt and the satisfaction of scoring a great deal.

By using the data to understand these different customers, you can tailor your marketing strategies to maximise profit for the rest of the year. For instance, you might target budget-conscious shoppers with promotions on everyday essentials, while tempting luxury seekers with exclusive offers on high-end items.

Recent studies show that sales periods continue to be a major draw for consumers. In fact, 41% of European shoppers plan to do their shopping during sales periods, according to a survey conducted with 2000 consumers across Europe.

Understanding customer behaviour is key when looking into sales-period data. Some consumers shop out of necessity, seeking discounts on essential items. Others indulge in long-desired purchases that they previously couldn’t afford. And for some, it's about the thrill of the hunt and the satisfaction of scoring a great deal.

By using the data to understand these different customers, you can tailor your marketing strategies to maximise profit for the rest of the year. For instance, you might target budget-conscious shoppers with promotions on everyday essentials, while tempting luxury seekers with exclusive offers on high-end items.

Recent studies show that sales periods continue to be a major draw for consumers. In fact, 41% of European shoppers plan to do their shopping during sales periods, according to a survey conducted with 2000 consumers across Europe.

Understanding customer behaviour is key when looking into sales-period data. Some consumers shop out of necessity, seeking discounts on essential items. Others indulge in long-desired purchases that they previously couldn’t afford. And for some, it's about the thrill of the hunt and the satisfaction of scoring a great deal.

By using the data to understand these different customers, you can tailor your marketing strategies to maximise profit for the rest of the year. For instance, you might target budget-conscious shoppers with promotions on everyday essentials, while tempting luxury seekers with exclusive offers on high-end items.

How to collect and analyse sales data

Diversify your data sources

To make the most of Black Friday and beyond, focus on gathering data from diverse sources. Here are some you can use:

  • Transaction data: Track sales, popular products, and preferred payment methods. This includes detailed information on each purchase, such as  the transaction amount, items purchased, date and time of the transaction, and the method of payment.

  • User behaviour data: Analyse site visits, time spent browsing, and items left in abandoned carts. This data can provide valuable insights into consumer preferences and potential barriers to purchase.

Use the right tools to collect data

Working with payment and transaction management tools makes it possible to collect precise and detailed data. These tools also offer interactive dashboards for in-depth sales analysis. For example, At Mollie, our payment solutions offer real-time analysis that helps you monitor sales trends and adapt to changes in consumer behaviour, particularly during sales periods.

Diversify your data sources

To make the most of Black Friday and beyond, focus on gathering data from diverse sources. Here are some you can use:

  • Transaction data: Track sales, popular products, and preferred payment methods. This includes detailed information on each purchase, such as  the transaction amount, items purchased, date and time of the transaction, and the method of payment.

  • User behaviour data: Analyse site visits, time spent browsing, and items left in abandoned carts. This data can provide valuable insights into consumer preferences and potential barriers to purchase.

Use the right tools to collect data

Working with payment and transaction management tools makes it possible to collect precise and detailed data. These tools also offer interactive dashboards for in-depth sales analysis. For example, At Mollie, our payment solutions offer real-time analysis that helps you monitor sales trends and adapt to changes in consumer behaviour, particularly during sales periods.

Diversify your data sources

To make the most of Black Friday and beyond, focus on gathering data from diverse sources. Here are some you can use:

  • Transaction data: Track sales, popular products, and preferred payment methods. This includes detailed information on each purchase, such as  the transaction amount, items purchased, date and time of the transaction, and the method of payment.

  • User behaviour data: Analyse site visits, time spent browsing, and items left in abandoned carts. This data can provide valuable insights into consumer preferences and potential barriers to purchase.

Use the right tools to collect data

Working with payment and transaction management tools makes it possible to collect precise and detailed data. These tools also offer interactive dashboards for in-depth sales analysis. For example, At Mollie, our payment solutions offer real-time analysis that helps you monitor sales trends and adapt to changes in consumer behaviour, particularly during sales periods.

Diversify your data sources

To make the most of Black Friday and beyond, focus on gathering data from diverse sources. Here are some you can use:

  • Transaction data: Track sales, popular products, and preferred payment methods. This includes detailed information on each purchase, such as  the transaction amount, items purchased, date and time of the transaction, and the method of payment.

  • User behaviour data: Analyse site visits, time spent browsing, and items left in abandoned carts. This data can provide valuable insights into consumer preferences and potential barriers to purchase.

Use the right tools to collect data

Working with payment and transaction management tools makes it possible to collect precise and detailed data. These tools also offer interactive dashboards for in-depth sales analysis. For example, At Mollie, our payment solutions offer real-time analysis that helps you monitor sales trends and adapt to changes in consumer behaviour, particularly during sales periods.

Personalise the customer experience

Segment your customers

By segmenting your customers, you can create detailed profiles based on differentcriteria, including age, gender, socioeconomic status, and buying habits. Use this information to create targeted offers and marketing messages that resonate with specific customer groups. Effective segmentation helps you target messaging and offers more precisely, increasing the relevance and impact of your campaigns.

Personalise offers

Tailor your promotions based on past purchases. If a customer bought a certain type of product during previous sales, offer them a personalised discount on similar or complementary items. A personalised shopping experience can increase customer loyalty and average basket values. 

Optimise the customer journey

Simplify the customer journey by ensuring popular products are easily accessible and the checkout process is smooth. A frictionless shopping experience can significantly boost conversion rates.

Segment your customers

By segmenting your customers, you can create detailed profiles based on differentcriteria, including age, gender, socioeconomic status, and buying habits. Use this information to create targeted offers and marketing messages that resonate with specific customer groups. Effective segmentation helps you target messaging and offers more precisely, increasing the relevance and impact of your campaigns.

Personalise offers

Tailor your promotions based on past purchases. If a customer bought a certain type of product during previous sales, offer them a personalised discount on similar or complementary items. A personalised shopping experience can increase customer loyalty and average basket values. 

Optimise the customer journey

Simplify the customer journey by ensuring popular products are easily accessible and the checkout process is smooth. A frictionless shopping experience can significantly boost conversion rates.

Segment your customers

By segmenting your customers, you can create detailed profiles based on differentcriteria, including age, gender, socioeconomic status, and buying habits. Use this information to create targeted offers and marketing messages that resonate with specific customer groups. Effective segmentation helps you target messaging and offers more precisely, increasing the relevance and impact of your campaigns.

Personalise offers

Tailor your promotions based on past purchases. If a customer bought a certain type of product during previous sales, offer them a personalised discount on similar or complementary items. A personalised shopping experience can increase customer loyalty and average basket values. 

Optimise the customer journey

Simplify the customer journey by ensuring popular products are easily accessible and the checkout process is smooth. A frictionless shopping experience can significantly boost conversion rates.

Segment your customers

By segmenting your customers, you can create detailed profiles based on differentcriteria, including age, gender, socioeconomic status, and buying habits. Use this information to create targeted offers and marketing messages that resonate with specific customer groups. Effective segmentation helps you target messaging and offers more precisely, increasing the relevance and impact of your campaigns.

Personalise offers

Tailor your promotions based on past purchases. If a customer bought a certain type of product during previous sales, offer them a personalised discount on similar or complementary items. A personalised shopping experience can increase customer loyalty and average basket values. 

Optimise the customer journey

Simplify the customer journey by ensuring popular products are easily accessible and the checkout process is smooth. A frictionless shopping experience can significantly boost conversion rates.

Fine-tune your marketing strategy

With targeted campaigns

The data collected can be used to create targeted marketing campaigns. Use retargeting to reach customers who have shown an interest without completing their purchase. Optimise your marketing emails based on previous purchases and online behaviour. Targeted campaigns can include specific promotions for identified segments, time-limited offers to encourage immediate purchase, and personalised messages to increase customer engagement.

Evaluating campaign performance

Measure the performance of your sales promotions to identify what's working and what's not. Use interactive dashboards to analyse results in real time and adjust your strategies accordingly. To do this, identify key indicators such as conversion rate, average basket, basket abandonment rate and return on campaign investment. 

By anticipating trends 

During major sales periods, such as Black Friday, it's essential to adjust not only your marketing strategies but also your operational capabilities to meet the increase in demand. In addition to data analysis to identify which products will be the most successful, the financing of marketing campaigns is of particular importance here. That's why Mollie Capital enables companies to boost their marketing budgets by financing their operations on flexible terms, which is essential for launching high-visibility campaigns just before events such as Black Friday. This funding can also be used to increase stock levels, ensuring that the most popular products are available in sufficient quantities to meet demand during this period.  

Mollie also offers a payment management platform that simplifies the collection and analysis of transactions, ideal for optimising sales during and after the sales period. Mollie offers solutions for online, in-person and recurring payments, while providing interactive dashboards for in-depth real-time analysis. Want to find out more about the features on offer? Contact our experts!

With targeted campaigns

The data collected can be used to create targeted marketing campaigns. Use retargeting to reach customers who have shown an interest without completing their purchase. Optimise your marketing emails based on previous purchases and online behaviour. Targeted campaigns can include specific promotions for identified segments, time-limited offers to encourage immediate purchase, and personalised messages to increase customer engagement.

Evaluating campaign performance

Measure the performance of your sales promotions to identify what's working and what's not. Use interactive dashboards to analyse results in real time and adjust your strategies accordingly. To do this, identify key indicators such as conversion rate, average basket, basket abandonment rate and return on campaign investment. 

By anticipating trends 

During major sales periods, such as Black Friday, it's essential to adjust not only your marketing strategies but also your operational capabilities to meet the increase in demand. In addition to data analysis to identify which products will be the most successful, the financing of marketing campaigns is of particular importance here. That's why Mollie Capital enables companies to boost their marketing budgets by financing their operations on flexible terms, which is essential for launching high-visibility campaigns just before events such as Black Friday. This funding can also be used to increase stock levels, ensuring that the most popular products are available in sufficient quantities to meet demand during this period.  

Mollie also offers a payment management platform that simplifies the collection and analysis of transactions, ideal for optimising sales during and after the sales period. Mollie offers solutions for online, in-person and recurring payments, while providing interactive dashboards for in-depth real-time analysis. Want to find out more about the features on offer? Contact our experts!

With targeted campaigns

The data collected can be used to create targeted marketing campaigns. Use retargeting to reach customers who have shown an interest without completing their purchase. Optimise your marketing emails based on previous purchases and online behaviour. Targeted campaigns can include specific promotions for identified segments, time-limited offers to encourage immediate purchase, and personalised messages to increase customer engagement.

Evaluating campaign performance

Measure the performance of your sales promotions to identify what's working and what's not. Use interactive dashboards to analyse results in real time and adjust your strategies accordingly. To do this, identify key indicators such as conversion rate, average basket, basket abandonment rate and return on campaign investment. 

By anticipating trends 

During major sales periods, such as Black Friday, it's essential to adjust not only your marketing strategies but also your operational capabilities to meet the increase in demand. In addition to data analysis to identify which products will be the most successful, the financing of marketing campaigns is of particular importance here. That's why Mollie Capital enables companies to boost their marketing budgets by financing their operations on flexible terms, which is essential for launching high-visibility campaigns just before events such as Black Friday. This funding can also be used to increase stock levels, ensuring that the most popular products are available in sufficient quantities to meet demand during this period.  

Mollie also offers a payment management platform that simplifies the collection and analysis of transactions, ideal for optimising sales during and after the sales period. Mollie offers solutions for online, in-person and recurring payments, while providing interactive dashboards for in-depth real-time analysis. Want to find out more about the features on offer? Contact our experts!

With targeted campaigns

The data collected can be used to create targeted marketing campaigns. Use retargeting to reach customers who have shown an interest without completing their purchase. Optimise your marketing emails based on previous purchases and online behaviour. Targeted campaigns can include specific promotions for identified segments, time-limited offers to encourage immediate purchase, and personalised messages to increase customer engagement.

Evaluating campaign performance

Measure the performance of your sales promotions to identify what's working and what's not. Use interactive dashboards to analyse results in real time and adjust your strategies accordingly. To do this, identify key indicators such as conversion rate, average basket, basket abandonment rate and return on campaign investment. 

By anticipating trends 

During major sales periods, such as Black Friday, it's essential to adjust not only your marketing strategies but also your operational capabilities to meet the increase in demand. In addition to data analysis to identify which products will be the most successful, the financing of marketing campaigns is of particular importance here. That's why Mollie Capital enables companies to boost their marketing budgets by financing their operations on flexible terms, which is essential for launching high-visibility campaigns just before events such as Black Friday. This funding can also be used to increase stock levels, ensuring that the most popular products are available in sufficient quantities to meet demand during this period.  

Mollie also offers a payment management platform that simplifies the collection and analysis of transactions, ideal for optimising sales during and after the sales period. Mollie offers solutions for online, in-person and recurring payments, while providing interactive dashboards for in-depth real-time analysis. Want to find out more about the features on offer? Contact our experts!

Create targeted campaigns

Create targeted campaigns using the data you've collected. Implement retargeting to re-engage customers who showed interest but didn't complete a purchase. Optimise your email marketing based on previous interactions and online behaviour. Targeted campaigns can include specific promotions for identified segments, time-limited offers to encourage immediate purchases, and personalised messages to increase customer engagement.

Evaluate campaign performance

Measure the performance of your sales promotions to identify what's working and what's not. Use interactive dashboards to analyse results in real time and adjust your strategy accordingly. To do this, identify key indicators such as conversion rate, average basket, cart abandonment rate, and return on campaign investment.

Prepare for future trends 

As you prepare for major sales events like Black Friday, it's crucial to align your marketing strategies with your operational capabilities to meet the increased demand. In addition to using data to identify your biggest sellers, you’ll likely need cash flow to fund marketing campaigns. This is where Mollie Capital comes in. Our flexible financing options can help you boost your marketing budget, increase inventory of popular items, and ensure you're fully prepared to meet the increased demand.

Mollie's payment management platform simplifies transaction collection and analysis, making it ideal for optimising sales during and after promotional periods. We offer solutions for online, in-person, and recurring payments, along with interactive dashboards for in-depth, real-time analysis.

Ready to transform your Black Friday insights into year-round success? Check out how our payments solutions can help boost your business.

Create targeted campaigns

Create targeted campaigns using the data you've collected. Implement retargeting to re-engage customers who showed interest but didn't complete a purchase. Optimise your email marketing based on previous interactions and online behaviour. Targeted campaigns can include specific promotions for identified segments, time-limited offers to encourage immediate purchases, and personalised messages to increase customer engagement.

Evaluate campaign performance

Measure the performance of your sales promotions to identify what's working and what's not. Use interactive dashboards to analyse results in real time and adjust your strategy accordingly. To do this, identify key indicators such as conversion rate, average basket, cart abandonment rate, and return on campaign investment.

Prepare for future trends 

As you prepare for major sales events like Black Friday, it's crucial to align your marketing strategies with your operational capabilities to meet the increased demand. In addition to using data to identify your biggest sellers, you’ll likely need cash flow to fund marketing campaigns. This is where Mollie Capital comes in. Our flexible financing options can help you boost your marketing budget, increase inventory of popular items, and ensure you're fully prepared to meet the increased demand.

Mollie's payment management platform simplifies transaction collection and analysis, making it ideal for optimising sales during and after promotional periods. We offer solutions for online, in-person, and recurring payments, along with interactive dashboards for in-depth, real-time analysis.

Ready to transform your Black Friday insights into year-round success? Check out how our payments solutions can help boost your business.

Create targeted campaigns

Create targeted campaigns using the data you've collected. Implement retargeting to re-engage customers who showed interest but didn't complete a purchase. Optimise your email marketing based on previous interactions and online behaviour. Targeted campaigns can include specific promotions for identified segments, time-limited offers to encourage immediate purchases, and personalised messages to increase customer engagement.

Evaluate campaign performance

Measure the performance of your sales promotions to identify what's working and what's not. Use interactive dashboards to analyse results in real time and adjust your strategy accordingly. To do this, identify key indicators such as conversion rate, average basket, cart abandonment rate, and return on campaign investment.

Prepare for future trends 

As you prepare for major sales events like Black Friday, it's crucial to align your marketing strategies with your operational capabilities to meet the increased demand. In addition to using data to identify your biggest sellers, you’ll likely need cash flow to fund marketing campaigns. This is where Mollie Capital comes in. Our flexible financing options can help you boost your marketing budget, increase inventory of popular items, and ensure you're fully prepared to meet the increased demand.

Mollie's payment management platform simplifies transaction collection and analysis, making it ideal for optimising sales during and after promotional periods. We offer solutions for online, in-person, and recurring payments, along with interactive dashboards for in-depth, real-time analysis.

Ready to transform your Black Friday insights into year-round success? Check out how our payments solutions can help boost your business.

Create targeted campaigns

Create targeted campaigns using the data you've collected. Implement retargeting to re-engage customers who showed interest but didn't complete a purchase. Optimise your email marketing based on previous interactions and online behaviour. Targeted campaigns can include specific promotions for identified segments, time-limited offers to encourage immediate purchases, and personalised messages to increase customer engagement.

Evaluate campaign performance

Measure the performance of your sales promotions to identify what's working and what's not. Use interactive dashboards to analyse results in real time and adjust your strategy accordingly. To do this, identify key indicators such as conversion rate, average basket, cart abandonment rate, and return on campaign investment.

Prepare for future trends 

As you prepare for major sales events like Black Friday, it's crucial to align your marketing strategies with your operational capabilities to meet the increased demand. In addition to using data to identify your biggest sellers, you’ll likely need cash flow to fund marketing campaigns. This is where Mollie Capital comes in. Our flexible financing options can help you boost your marketing budget, increase inventory of popular items, and ensure you're fully prepared to meet the increased demand.

Mollie's payment management platform simplifies transaction collection and analysis, making it ideal for optimising sales during and after promotional periods. We offer solutions for online, in-person, and recurring payments, along with interactive dashboards for in-depth, real-time analysis.

Ready to transform your Black Friday insights into year-round success? Check out how our payments solutions can help boost your business.

Stay up to date

Never miss an update. Receive product updates, news and customer stories right into your inbox.

Stay up to date

Never miss an update. Receive product updates, news and customer stories right into your inbox.

Connect every payment. Upgrade every part of your business.

Never miss an update. Receive product updates, news and customer stories right into your inbox.

Stay up to date

Never miss an update. Receive product updates, news and customer stories right into your inbox.

Form fields
Form fields
Form fields

Table of contents

Table of contents

Table of contents

Table of contents

Table of contents

Why sales periods are so important for ecommerce businesses

How to collect and analyse sales data

Personalise the customer experience

Fine-tune your marketing strategy

More updates

Create a Shopware shop – this is how it's done

A Shopware shop offers retailers a wide range of options. Here, we will show you how to create your shop in eight steps and set it up for optimal performance.

Feb 6, 2025

Cancel Payone: How to solve problems with the payment provider

If you are having problems with Payone, you've come to the right place. With our instructions and free cancellation template, you can easily and safely cancel your Payone account.

Feb 4, 2025

Create a Facebook shop: a step-by-step guide

A Facebook shop offers you the opportunity to sell products directly on the world's largest social media platform. Our guide shows you how to create a Facebook shop.

Dec 13, 2024

3 trends in B2B: takeaways of the Mollie x Shopware event for digital agencies

Discover 3 B2B e-commerce trends from the Mollie x Shopware event, including personalization, digital shopping experiences and emerging payment methods in the B2B landscape.

Oct 25, 2023

Create a Shopware shop – this is how it's done

A Shopware shop offers retailers a wide range of options. Here, we will show you how to create your shop in eight steps and set it up for optimal performance.

Feb 6, 2025

Cancel Payone: How to solve problems with the payment provider

If you are having problems with Payone, you've come to the right place. With our instructions and free cancellation template, you can easily and safely cancel your Payone account.

Feb 4, 2025

MollieGrowthHow to use Black Friday insights to boost your sales
MollieGrowthHow to use Black Friday insights to boost your sales
MollieGrowthHow to use Black Friday insights to boost your sales