Vertical SaaS doesn’t just make life easier through convenience and efficiency, it can also open up a new income stream by integrating financial services like payments or lending.

Let’s take Booking Experts, for example. A SaaS platform designed for holiday parks and campsites, Booking Experts provides a comprehensive set of tools, including reservation management, customer comms, and payment processing. By embedding payments directly into its platform, Booking Experts not only simplifies transactions for its clients, but it also generates a reliable revenue stream for itself.

“Embedded finance lets SaaS platforms diversify their income,” explains Bart Hendriksz, Lead Technology Partnerships at Mollie. “Instead of relying only on subscriptions, they can drive revenue through transaction fees or financial services like loans and insurance. 

“There’s also more appetite for pay-per-use subscription models, where platforms appear more affordable by offering lower monthly fees, while generating revenue through embedded finance. In the long run, this approach can substantially raise MRR per client, making it a smart strategic move for many SaaS providers.”